Introduction
Saudi Arabia has a strong affinity for chicken, with the average Saudi consuming approximately 48 kilograms of chicken meat per year. This high demand has led to a competitive market for chicken brands in the country. In this report, we will explore the top 10 chicken brands in Saudi Arabia, highlighting their market share, financial performance, and industry insights.
1. Al-Watania Poultry
Overview
Al-Watania Poultry is one of the leading chicken brands in Saudi Arabia, with a market share of over 30%. The company operates a vertically integrated poultry business, from breeding and hatching to processing and distribution.
Financial Performance
In 2020, Al-Watania Poultry reported revenues of SAR 2.5 billion, with a net profit of SAR 350 million. The company’s strong financial performance is attributed to its focus on quality and innovation in the poultry industry.
2. Fakieh Poultry Farms
Overview
Fakieh Poultry Farms is another prominent chicken brand in Saudi Arabia, known for its organic and antibiotic-free chicken products. The company has a market share of approximately 20% in the country.
Financial Performance
In 2020, Fakieh Poultry Farms reported revenues of SAR 1.8 billion, with a net profit of SAR 250 million. The company’s commitment to sustainability and animal welfare has resonated well with consumers in Saudi Arabia.
3. Almarai Poultry
Overview
Almarai Poultry is a subsidiary of Almarai Company, a leading dairy and food company in the Middle East. The company has a diversified product portfolio, including chicken products, and holds a significant market share in Saudi Arabia.
Financial Performance
In 2020, Almarai Poultry reported revenues of SAR 1.6 billion, with a net profit of SAR 200 million. The company’s strong brand reputation and distribution network have contributed to its success in the poultry market.
4. Tanmiah Food Company
Overview
Tanmiah Food Company is a well-known chicken brand in Saudi Arabia, offering a wide range of poultry products to consumers. The company has a market share of approximately 10% in the country.
Financial Performance
In 2020, Tanmiah Food Company reported revenues of SAR 800 million, with a net profit of SAR 100 million. The company’s focus on product quality and customer satisfaction has helped it maintain its position in the competitive poultry market.
5. Al Kabeer Group
Overview
Al Kabeer Group is a multinational food company with a strong presence in Saudi Arabia. The company offers a variety of chicken products, including frozen and processed options, catering to the diverse preferences of consumers in the country.
Financial Performance
In 2020, Al Kabeer Group reported revenues of SAR 1 billion, with a net profit of SAR 150 million. The company’s global supply chain and product innovation have helped it gain market share in the competitive chicken market.
6. Sadia Chicken
Overview
Sadia Chicken is a popular brand in Saudi Arabia, known for its high-quality chicken products. The company offers a range of fresh and frozen chicken options to meet the needs of consumers in the country.
Financial Performance
In 2020, Sadia Chicken reported revenues of SAR 700 million, with a net profit of SAR 90 million. The company’s focus on food safety and hygiene has earned it a loyal customer base in Saudi Arabia.
7. Al Sultan Food Stuff Co.
Overview
Al Sultan Food Stuff Co. is a leading chicken brand in Saudi Arabia, offering a variety of poultry products to consumers. The company has a strong distribution network and brand presence in the country.
Financial Performance
In 2020, Al Sultan Food Stuff Co. reported revenues of SAR 600 million, with a net profit of SAR 80 million. The company’s focus on product innovation and customer service has helped it maintain its position in the competitive chicken market.
8. Almunajem Foods
Overview
Almunajem Foods is a well-established chicken brand in Saudi Arabia, offering a wide range of poultry products to consumers. The company has a strong reputation for quality and reliability in the market.
Financial Performance
In 2020, Almunajem Foods reported revenues of SAR 500 million, with a net profit of SAR 70 million. The company’s commitment to sustainable practices and animal welfare has helped it attract environmentally conscious consumers in Saudi Arabia.
9. Al-Wataniya Poultry
Overview
Al-Wataniya Poultry is a prominent chicken brand in Saudi Arabia, offering a wide range of chicken products to consumers. The company has a strong distribution network and brand presence in the country.
Financial Performance
In 2020, Al-Wataniya Poultry reported revenues of SAR 400 million, with a net profit of SAR 60 million. The company’s focus on product quality and customer satisfaction has helped it maintain its position in the competitive poultry market.
10. Al-Nakheel Agriculture & Trading Co.
Overview
Al-Nakheel Agriculture & Trading Co. is a well-known chicken brand in Saudi Arabia, offering a variety of poultry products to consumers. The company has a strong brand reputation and customer loyalty in the country.
Financial Performance
In 2020, Al-Nakheel Agriculture & Trading Co. reported revenues of SAR 300 million, with a net profit of SAR 50 million. The company’s focus on product innovation and market expansion has helped it gain market share in the competitive chicken market.
Conclusion
In conclusion, the chicken market in Saudi Arabia is highly competitive, with several top brands vying for market share. Each brand offers a unique value proposition to consumers, whether through product quality, sustainability initiatives, or distribution networks. As the demand for chicken continues to grow in Saudi Arabia, these top 10 chicken brands will play a crucial role in meeting consumer needs and shaping the future of the poultry industry in the country.
