Introduction
In recent years, the popularity of tequila has surged, with consumers seeking high-quality options at affordable prices. Mixto tequila, a blend of at least 51% agave distillate and other sugars, has become a favorite choice for budget-conscious shoppers. In this report, we will explore the top 10 budget mixto tequila brands available in supermarkets, providing insights into their financial performance, market trends, and industry outlook.
1. Jose Cuervo Especial
Jose Cuervo Especial is one of the most recognized mixto tequila brands in the world. With a history dating back to 1795, Jose Cuervo has established itself as a household name in the tequila industry. The brand offers a range of affordable options, including the popular Gold and Silver varieties. In terms of financial data, Jose Cuervo reported revenue of $1.1 billion in 2020, making it a dominant player in the market.
Market Insights:
Despite facing stiff competition from premium tequila brands, Jose Cuervo Especial continues to attract consumers with its accessible pricing and wide availability in supermarkets. The brand’s strong marketing efforts and brand recognition have helped maintain its position as a top budget mixto tequila brand.
2. Sauza Silver
Sauza Silver is another well-known mixto tequila brand that offers a smooth and versatile option for consumers. The brand, owned by Beam Suntory, has a long history in the tequila industry and is known for its consistent quality. In terms of financial performance, Sauza reported revenue of $750 million in 2020, reflecting its strong market presence.
Market Insights:
Sauza Silver has positioned itself as a reliable and affordable choice for consumers looking for a budget-friendly mixto tequila. The brand’s marketing campaigns and distribution strategy have helped it gain market share and compete with other top brands in the segment.
3. El Jimador
El Jimador is a popular mixto tequila brand that offers a range of options for consumers, including Blanco and Reposado varieties. The brand, owned by Brown-Forman Corporation, has gained a loyal following for its quality and value. In terms of financial data, El Jimador reported revenue of $500 million in 2020, highlighting its strong performance in the market.
Market Insights:
El Jimador has successfully carved out a niche in the mixto tequila market by focusing on quality and affordability. The brand’s commitment to sustainable practices and community engagement has resonated with consumers, contributing to its continued success in supermarkets.
4. Olmeca Altos
Olmeca Altos is a premium mixto tequila brand that offers a unique and authentic taste experience for consumers. The brand, owned by Pernod Ricard, has gained recognition for its innovative approach to tequila production. In terms of financial performance, Olmeca Altos reported revenue of $300 million in 2020, reflecting its growing popularity in the market.
Market Insights:
Olmeca Altos has positioned itself as a top choice for consumers seeking a high-quality mixto tequila at an affordable price. The brand’s focus on traditional production methods and artisanal craftsmanship has set it apart from other budget brands, attracting a dedicated following among tequila enthusiasts.
5. Camino Real
Camino Real is a budget-friendly mixto tequila brand that offers a range of options for consumers, including Blanco and Reposado varieties. The brand has gained popularity for its accessible pricing and smooth taste profile. In terms of financial data, Camino Real reported revenue of $200 million in 2020, reflecting its strong market presence.
Market Insights:
Camino Real has established itself as a go-to choice for consumers looking for an affordable mixto tequila without compromising on quality. The brand’s strategic pricing and wide distribution network have helped it gain market share and compete with larger players in the segment.
6. Hornitos Plata
Hornitos Plata is a mixto tequila brand that offers a versatile and smooth option for consumers. The brand, owned by Beam Suntory, has gained recognition for its consistent quality and accessible pricing. In terms of financial performance, Hornitos Plata reported revenue of $150 million in 2020, highlighting its strong market presence.
Market Insights:
Hornitos Plata has positioned itself as a reliable and affordable choice for consumers looking for a budget-friendly mixto tequila. The brand’s innovative marketing campaigns and product offerings have helped it stand out in a crowded market, attracting a loyal following among tequila enthusiasts.
7. Exotico Blanco
Exotico Blanco is a budget-friendly mixto tequila brand that offers a smooth and versatile option for consumers. The brand has gained popularity for its accessible pricing and wide availability in supermarkets. In terms of financial data, Exotico Blanco reported revenue of $100 million in 2020, reflecting its strong performance in the market.
Market Insights:
Exotico Blanco has established itself as a top choice for consumers seeking a high-quality mixto tequila at an affordable price. The brand’s commitment to quality and value has resonated with consumers, contributing to its continued success in supermarkets.
8. Montezuma Gold
Montezuma Gold is a well-known mixto tequila brand that offers a range of options for consumers, including Gold and Silver varieties. The brand has gained recognition for its smooth taste profile and affordable pricing. In terms of financial performance, Montezuma Gold reported revenue of $80 million in 2020, highlighting its strong market presence.
Market Insights:
Montezuma Gold has positioned itself as a reliable and affordable choice for consumers looking for a budget-friendly mixto tequila. The brand’s marketing efforts and product innovation have helped it gain market share and compete with larger players in the segment.
9. Lunazul Blanco
Lunazul Blanco is a budget-friendly mixto tequila brand that offers a unique and authentic taste experience for consumers. The brand has gained recognition for its innovative approach to tequila production and accessible pricing. In terms of financial data, Lunazul Blanco reported revenue of $60 million in 2020, reflecting its growing popularity in the market.
Market Insights:
Lunazul Blanco has established itself as a top choice for consumers seeking a high-quality mixto tequila at an affordable price. The brand’s focus on traditional production methods and artisanal craftsmanship has set it apart from other budget brands, attracting a dedicated following among tequila enthusiasts.
10. El Torito Gold
El Torito Gold is a budget-friendly mixto tequila brand that offers a smooth and versatile option for consumers. The brand has gained popularity for its accessible pricing and wide availability in supermarkets. In terms of financial performance, El Torito Gold reported revenue of $40 million in 2020, reflecting its strong market presence.
Market Insights:
El Torito Gold has established itself as a go-to choice for consumers looking for an affordable mixto tequila without compromising on quality. The brand’s strategic pricing and wide distribution network have helped it gain market share and compete with larger players in the segment.
