Top 10 breakfast cereal companies in Brazil in 2025

Introduction

The breakfast cereal industry in Brazil has been experiencing significant growth over the past few years, with more and more consumers turning to convenient and nutritious breakfast options. In this report, we will take a closer look at the top 10 breakfast cereal companies in Brazil in 2025, analyzing their market share, financial performance, and key strategies.

1. Nestle Brazil

Nestle Brazil is one of the leading breakfast cereal companies in the country, offering a wide range of popular brands such as Nescau, Corn Flakes, and Fitness. The company has a strong presence in both the traditional and healthy cereal segments, catering to a diverse consumer base. In 2025, Nestle Brazil reported a revenue of R$2.5 billion, solidifying its position as a market leader.

Financial Data:

– Revenue: R$2.5 billion
– Market Share: 20%
– Key Brands: Nescau, Corn Flakes, Fitness

Strategy:

Nestle Brazil has been focusing on innovation and product development to meet the changing preferences of consumers, introducing new flavors and packaging formats to stay competitive in the market.

2. Kellogg’s Brazil

Kellogg’s Brazil is another major player in the breakfast cereal industry, known for its iconic brands such as Kellogg’s Corn Flakes, Special K, and Rice Krispies. The company has a strong brand presence and distribution network, reaching consumers across the country. In 2025, Kellogg’s Brazil reported a revenue of R$1.8 billion.

Financial Data:

– Revenue: R$1.8 billion
– Market Share: 15%
– Key Brands: Kellogg’s Corn Flakes, Special K, Rice Krispies

Strategy:

Kellogg’s Brazil has been focusing on expanding its product portfolio and launching new marketing campaigns to attract younger consumers and drive growth in the market.

3. Cereal Partners Worldwide (CPW)

Cereal Partners Worldwide is a joint venture between Nestle and General Mills, operating in several countries including Brazil. The company offers a range of popular brands such as Cheerios, Chocapic, and Nesfit. In 2025, CPW reported a revenue of R$1.5 billion in Brazil.

Financial Data:

– Revenue: R$1.5 billion
– Market Share: 12%
– Key Brands: Cheerios, Chocapic, Nesfit

Strategy:

CPW has been focusing on sustainability and corporate social responsibility, aligning its business practices with consumer values to build brand loyalty and trust in the market.

4. Grupo Bimbo

Grupo Bimbo is a Mexican multinational bakery product manufacturing company with a strong presence in the breakfast cereal market in Brazil. The company offers a variety of cereal brands such as Golden Grahams, Trigo Sarraceno, and All-Bran. In 2025, Grupo Bimbo reported a revenue of R$1.2 billion.

Financial Data:

– Revenue: R$1.2 billion
– Market Share: 10%
– Key Brands: Golden Grahams, Trigo Sarraceno, All-Bran

Strategy:

Grupo Bimbo has been focusing on expanding its distribution network and launching new product variants to meet the evolving needs of consumers in Brazil.

5. M. Dias Branco

M. Dias Branco is a Brazilian food company known for its diverse product portfolio, including breakfast cereals. The company offers brands such as Adria, Vitarella, and Piraque in the cereal segment. In 2025, M. Dias Branco reported a revenue of R$900 million.

Financial Data:

– Revenue: R$900 million
– Market Share: 8%
– Key Brands: Adria, Vitarella, Piraque

Strategy:

M. Dias Branco has been focusing on product innovation and quality control to maintain its competitive edge in the market and drive growth in sales.

6. Quaker Oats Company

The Quaker Oats Company is a subsidiary of PepsiCo, known for its oat-based breakfast cereals and snacks. The company offers brands such as Quaker Oats, Cap’n Crunch, and Life in the Brazilian market. In 2025, Quaker Oats Company reported a revenue of R$800 million.

Financial Data:

– Revenue: R$800 million
– Market Share: 7%
– Key Brands: Quaker Oats, Cap’n Crunch, Life

Strategy:

Quaker Oats Company has been focusing on promoting the health benefits of oats and launching new product lines to capitalize on the growing demand for nutritious breakfast options in Brazil.

7. General Mills Brazil

General Mills is a multinational food company with a strong presence in the breakfast cereal market in Brazil. The company offers brands such as Cheerios, Lucky Charms, and Fiber One to cater to different consumer preferences. In 2025, General Mills Brazil reported a revenue of R$700 million.

Financial Data:

– Revenue: R$700 million
– Market Share: 6%
– Key Brands: Cheerios, Lucky Charms, Fiber One

Strategy:

General Mills Brazil has been focusing on digital marketing and e-commerce initiatives to reach a broader audience and drive sales in the competitive breakfast cereal market.

8. Cerealto Siro Foods

Cerealto Siro Foods is a Spanish food company with a presence in the breakfast cereal market in Brazil. The company offers brands such as Blevit, Cini Minis, and Nestum to cater to different consumer segments. In 2025, Cerealto Siro Foods reported a revenue of R$600 million.

Financial Data:

– Revenue: R$600 million
– Market Share: 5%
– Key Brands: Blevit, Cini Minis, Nestum

Strategy:

Cerealto Siro Foods has been focusing on product innovation and sustainability practices to meet the changing consumer preferences and regulatory requirements in Brazil.

9. Malt-O-Meal Company

Malt-O-Meal Company is a US-based breakfast cereal manufacturer with a presence in the Brazilian market. The company offers brands such as Frosted Mini-Wheats, Golden Puffs, and Marshmallow Mateys. In 2025, Malt-O-Meal Company reported a revenue of R$500 million.

Financial Data:

– Revenue: R$500 million
– Market Share: 4%
– Key Brands: Frosted Mini-Wheats, Golden Puffs, Marshmallow Mateys

Strategy:

Malt-O-Meal Company has been focusing on cost-effective production methods and promotional activities to gain market share and increase brand awareness in Brazil.

10. Grupo Lala

Grupo Lala is a Mexican dairy company with a presence in the breakfast cereal market in Brazil. The company offers brands such as La Lechera, Svelty, and Nutri Leche in the cereal segment. In 2025, Grupo Lala reported a revenue of R$400 million.

Financial Data:

– Revenue: R$400 million
– Market Share: 3%
– Key Brands: La Lechera, Svelty, Nutri Leche

Strategy:

Grupo Lala has been focusing on product diversification and strategic partnerships to drive growth in the competitive breakfast cereal market in Brazil.
In conclusion, the breakfast cereal market in Brazil is highly competitive, with several key players vying for market share through product innovation, marketing strategies, and brand building initiatives. These top 10 breakfast cereal companies in Brazil are at the forefront of the industry, catering to the diverse needs and preferences of consumers in the country.