Introduction
In 2025, the breakfast bar market in the United Kingdom continues to thrive, with a diverse range of companies offering innovative and nutritious options to consumers. This report will highlight the top 10 breakfast bar companies in the UK, focusing on their financial performance, market share, and product offerings.
1. Kellogg’s
Financial Data
Kellogg’s, a global leader in the breakfast cereal industry, also offers a range of breakfast bars in the UK market. In 2025, Kellogg’s reported annual revenue of £1.5 billion, with a significant portion coming from their breakfast bar sales.
Product Offerings
Kellogg’s offers a variety of breakfast bars, including Nutri-Grain bars, Special K bars, and Rice Krispies Squares. These bars are popular among consumers for their convenience and delicious flavors.
2. Nature Valley
Financial Data
Nature Valley, a brand owned by General Mills, is known for its granola bars and breakfast bars. In 2025, Nature Valley reported annual revenue of £800 million, with a significant portion coming from their breakfast bar sales in the UK market.
Product Offerings
Nature Valley offers a wide range of breakfast bars, including Oats & Honey bars, Peanut Butter bars, and Protein bars. These bars are popular among health-conscious consumers for their natural ingredients and satisfying taste.
3. Quaker Oats
Financial Data
Quaker Oats, a subsidiary of PepsiCo, is a well-known brand in the breakfast industry. In 2025, Quaker Oats reported annual revenue of £600 million, with a significant portion coming from their breakfast bar sales in the UK market.
Product Offerings
Quaker Oats offers a variety of breakfast bars, including Chewy Granola bars, Breakfast Flats, and Breakfast Squares. These bars are popular among consumers for their wholesome ingredients and great taste.
4. BelVita
Financial Data
BelVita, a brand owned by Mondelez International, specializes in breakfast biscuits and bars. In 2025, BelVita reported annual revenue of £400 million, with a significant portion coming from their breakfast bar sales in the UK market.
Product Offerings
BelVita offers a range of breakfast bars, including Soft Bakes, Crunchy bars, and Duo Crunch bars. These bars are popular among consumers for their sustained energy release and delicious flavors.
5. Nakd
Financial Data
Nakd is a UK-based company that specializes in natural and healthy snack bars. In 2025, Nakd reported annual revenue of £200 million, with a significant portion coming from their breakfast bar sales in the UK market.
Product Offerings
Nakd offers a variety of breakfast bars, including Cocoa Orange bars, Berry Bliss bars, and Peanut Delight bars. These bars are popular among health-conscious consumers for their simple ingredients and great taste.
6. Eat Natural
Financial Data
Eat Natural is a UK-based company that prides itself on using only natural ingredients in their products. In 2025, Eat Natural reported annual revenue of £150 million, with a significant portion coming from their breakfast bar sales in the UK market.
Product Offerings
Eat Natural offers a range of breakfast bars, including Almond & Apricot bars, Peanut & Popcorn bars, and Dark Chocolate & Cranberry bars. These bars are popular among consumers for their high-quality ingredients and delicious flavors.
7. Weetabix
Financial Data
Weetabix is a well-known breakfast cereal brand that also offers breakfast bars. In 2025, Weetabix reported annual revenue of £100 million, with a significant portion coming from their breakfast bar sales in the UK market.
Product Offerings
Weetabix offers a variety of breakfast bars, including Protein Crunch bars, Chocolate Chip bars, and Fruit & Nut bars. These bars are popular among consumers for their great taste and nutritional value.
8. Pulsin
Financial Data
Pulsin is a UK-based company that specializes in protein-packed snack bars. In 2025, Pulsin reported annual revenue of £80 million, with a significant portion coming from their breakfast bar sales in the UK market.
Product Offerings
Pulsin offers a range of breakfast bars, including Maple & Peanut bars, Mint Chocolate Chip bars, and Orange Choc Chip bars. These bars are popular among fitness enthusiasts for their high protein content and great taste.
9. Kind
Financial Data
Kind is a US-based company that has gained popularity in the UK market for its healthy and nutritious snack bars. In 2025, Kind reported annual revenue of £60 million from their breakfast bar sales in the UK market.
Product Offerings
Kind offers a variety of breakfast bars, including Dark Chocolate Nuts & Sea Salt bars, Caramel Almond & Sea Salt bars, and Peanut Butter Dark Chocolate bars. These bars are popular among consumers for their simple ingredients and satisfying taste.
10. Grenade
Financial Data
Grenade is a UK-based company that specializes in protein bars and shakes. In 2025, Grenade reported annual revenue of £50 million, with a significant portion coming from their breakfast bar sales in the UK market.
Product Offerings
Grenade offers a range of breakfast bars, including Carb Killa bars, Reload bars, and Go Nuts bars. These bars are popular among fitness enthusiasts for their high protein content and indulgent flavors.
In conclusion, the breakfast bar market in the United Kingdom is highly competitive, with a variety of companies offering innovative and nutritious options to consumers. The top 10 breakfast bar companies highlighted in this report have established themselves as leaders in the industry, with strong financial performance and popular product offerings. Consumers can choose from a wide range of breakfast bars to suit their taste preferences and dietary needs.
