Introduction
In the ever-growing pet industry, the demand for bones as a treat for dogs has been steadily increasing. With numerous companies vying for market share, it’s essential to identify the top bone brands globally in 2025. This report will analyze the top 10 bone brands based on their financial performance, market presence, and consumer perception.
1. Pedigree
Financial Data
Pedigree, owned by Mars, is one of the leading bone brands globally. In 2024, Pedigree reported a revenue of $1.5 billion from its pet care segment, which includes a wide range of dog treats, including bones.
Market Presence
Pedigree has a strong presence in both online and offline channels, making it easily accessible to pet owners worldwide. The brand’s reputation for quality and safety has earned it a loyal customer base.
Consumer Perception
Consumers trust Pedigree for providing nutritious and delicious bones for their pets. The brand’s commitment to using high-quality ingredients and adhering to strict safety standards has solidified its position as a top bone brand.
2. Milk-Bone
Financial Data
Milk-Bone, a subsidiary of the J.M. Smucker Company, is another prominent bone brand in the market. In 2024, Milk-Bone reported a revenue of $800 million from its pet treats segment, which includes a variety of bone products.
Market Presence
Milk-Bone products are widely available in retail stores, supermarkets, and online platforms, making them a convenient choice for pet owners. The brand’s long history and reputation for quality have contributed to its popularity.
Consumer Perception
Pet owners trust Milk-Bone for providing tasty and nutritious bones that promote dental health and overall well-being for their dogs. The brand’s focus on innovation and product development has helped it maintain its position as a top player in the market.
3. Greenies
Financial Data
Greenies, owned by Mars, is known for its dental chews and treats for dogs, including bone-shaped products. In 2024, Greenies reported a revenue of $600 million from its pet care segment.
Market Presence
Greenies products are highly regarded for their dental benefits and natural ingredients. The brand is available in pet specialty stores, veterinary clinics, and online retailers, catering to a wide range of consumers.
Consumer Perception
Pet owners appreciate Greenies for its focus on oral health and overall wellness for dogs. The brand’s reputation for quality and effectiveness has made it a popular choice among pet owners looking for premium bone products.
4. Nylabone
Financial Data
Nylabone is a leading manufacturer of chew toys and treats for dogs, including a variety of bone-shaped products. In 2024, Nylabone reported a revenue of $400 million from its pet care segment.
Market Presence
Nylabone products are known for their durability and variety, catering to dogs of all sizes and breeds. The brand is widely available in pet stores, online platforms, and veterinary clinics, making it a popular choice for pet owners.
Consumer Perception
Pet owners trust Nylabone for providing safe and long-lasting bones that help promote dental health and alleviate chewing behavior. The brand’s commitment to quality and innovation has earned it a strong reputation in the market.
5. Blue Buffalo
Financial Data
Blue Buffalo is a premium pet food and treat brand known for its natural and high-quality ingredients. In 2024, Blue Buffalo reported a revenue of $1 billion from its pet care segment, which includes a range of bone products.
Market Presence
Blue Buffalo products are available in specialty pet stores, supermarkets, and online retailers, catering to pet owners looking for premium and natural options. The brand’s focus on nutrition and wellness has contributed to its popularity.
Consumer Perception
Pet owners choose Blue Buffalo for its commitment to using real meat and wholesome ingredients in its bone products. The brand’s emphasis on nutrition and transparency has earned it a loyal following among health-conscious pet owners.
6. Purina
Financial Data
Purina, a subsidiary of Nestle, is a well-known pet food and treat brand with a wide range of bone products for dogs. In 2024, Purina reported a revenue of $2 billion from its pet care segment.
Market Presence
Purina products are available in supermarkets, pet stores, and online platforms, making them easily accessible to pet owners worldwide. The brand’s reputation for quality and affordability has made it a popular choice for many consumers.
Consumer Perception
Pet owners trust Purina for providing affordable and nutritious bone products that cater to dogs of all ages and sizes. The brand’s long history and commitment to pet health have solidified its position as a top player in the market.
7. Rachael Ray Nutrish
Financial Data
Rachael Ray Nutrish is a pet food and treat brand known for its natural and wholesome recipes. In 2024, Rachael Ray Nutrish reported a revenue of $300 million from its pet care segment, which includes a variety of bone products.
Market Presence
Rachael Ray Nutrish products are available in supermarkets, specialty pet stores, and online retailers, catering to pet owners looking for premium and natural options. The brand’s commitment to quality and nutrition has contributed to its popularity.
Consumer Perception
Pet owners choose Rachael Ray Nutrish for its emphasis on real ingredients and balanced nutrition in its bone products. The brand’s focus on pet health and wellness has earned it a loyal following among health-conscious consumers.
8. Wellness
Financial Data
Wellness is a premium pet food and treat brand known for its natural and holistic approach to pet nutrition. In 2024, Wellness reported a revenue of $500 million from its pet care segment, which includes bone products.
Market Presence
Wellness products are available in specialty pet stores, natural food retailers, and online platforms, catering to pet owners looking for premium and natural options. The brand’s commitment to using high-quality ingredients has contributed to its popularity.
Consumer Perception
Pet owners trust Wellness for providing nutritious and wholesome bone products that cater to their pets’ specific dietary needs. The brand’s focus on natural ingredients and balanced nutrition has earned it a loyal following among health-conscious consumers.
9. Canine Carry Outs
Financial Data
Canine Carry Outs is a popular budget-friendly pet treat brand known for its affordable and tasty options. In 2024, Canine Carry Outs reported a revenue of $200 million from its pet care segment, which includes a variety of bone products.
Market Presence
Canine Carry Outs products are available in supermarkets, discount stores, and online retailers, making them accessible to a wide range of consumers. The brand’s affordability and variety have contributed to its popularity.
Consumer Perception
Pet owners choose Canine Carry Outs for its budget-friendly options that still provide a tasty treat for their dogs. The brand’s focus on value and flavor has made it a popular choice for pet owners on a budget.
10. Old Mother Hubbard
Financial Data
Old Mother Hubbard is a pet treat brand known for its traditional and wholesome recipes. In 2024, Old Mother Hubbard reported a revenue of $100 million from its pet care segment, which includes a variety of bone products.
Market Presence
Old Mother Hubbard products are available in specialty pet stores, natural food retailers, and online platforms, catering to pet owners looking for traditional and natural options. The brand’s long history and commitment to quality have contributed to its popularity.
Consumer Perception
Pet owners appreciate Old Mother Hubbard for its classic recipes and natural ingredients in its bone products. The brand’s focus on tradition and quality has earned it a loyal following among pet owners looking for wholesome treats for their dogs.
In conclusion, the top 10 bone brands globally in 2025 offer a diverse range of options for pet owners, catering to different preferences, budgets, and dietary needs. These brands have established themselves as trusted names in the industry, providing high-quality and nutritious bone products for dogs worldwide.
