Introduction
Agricole rum, also known as rhum agricole, is a type of rum that is produced in the French Caribbean islands, particularly Martinique and Guadeloupe. Unlike traditional rum, which is made from molasses, agricole rum is made from freshly squeezed sugar cane juice. This gives it a unique flavor profile that is often described as grassy, vegetal, and earthy.
In recent years, agricole rum has been gaining popularity in bars and restaurants around the world, as consumers seek out more unique and artisanal spirits. In this report, we will take a closer look at the top 10 agricole rum brands that are commonly found in bars and restaurants, including their financial data, industry insights, and market trends.
1. Rhum Clément
Financial Data
Rhum Clément is one of the oldest and most respected agricole rum brands in Martinique. Founded in 1887, the brand is known for its high-quality rums that are aged in oak barrels. In recent years, Rhum Clément has seen steady growth in sales, with revenues reaching $10 million in 2020.
Industry Insights
Rhum Clément has a strong presence in the luxury spirits market, with a focus on premium aged rums. The brand has also been successful in expanding its distribution network to reach new markets in Europe and North America.
2. Neisson
Financial Data
Neisson is another well-known agricole rum brand from Martinique. Founded in 1931, the brand is known for its artisanal approach to rum production, using traditional copper pot stills. Neisson’s revenues have been steadily increasing over the past few years, reaching $5 million in 2020.
Industry Insights
Neisson has built a strong reputation for its high-quality rums, particularly its unaged blanc expression. The brand has also been successful in marketing its products to a younger demographic, through social media and experiential marketing campaigns.
3. Rhum J.M
Financial Data
Rhum J.M is a historic agricole rum brand from Martinique, with roots dating back to the 1700s. The brand is known for its premium aged rums, which are aged in American oak barrels. Rhum J.M’s revenues have been on the rise, reaching $8 million in 2020.
Industry Insights
Rhum J.M has a loyal following among rum enthusiasts, who appreciate the brand’s commitment to traditional rum-making techniques. The brand has also been successful in collaborating with top bartenders and mixologists to create unique cocktail recipes using their rums.
4. La Favorite
Financial Data
La Favorite is a family-owned agricole rum distillery in Martinique, founded in 1843. The brand is known for its small-batch rums that are distilled in copper pot stills. La Favorite’s revenues have been steadily growing, reaching $3 million in 2020.
Industry Insights
La Favorite has a strong reputation for its traditional rum-making methods, including hand-cutting sugar cane and using open fermentation tanks. The brand has also been successful in promoting eco-friendly practices, such as recycling and sustainable packaging.
5. Rhum Damoiseau
Financial Data
Rhum Damoiseau is a well-known agricole rum brand from Guadeloupe, founded in 1942. The brand is known for its wide range of rums, including blanc, vieux, and XO expressions. Rhum Damoiseau’s revenues have been growing steadily, reaching $6 million in 2020.
Industry Insights
Rhum Damoiseau has a strong presence in the Caribbean market, particularly in Guadeloupe and Martinique. The brand has also been successful in expanding its distribution to other countries, such as the United States and Canada.
6. Bielle
Financial Data
Bielle is a boutique agricole rum distillery located in Marie-Galante, an island off the coast of Guadeloupe. The brand is known for its small-batch rums that are aged in French oak barrels. Bielle’s revenues have been on the rise, reaching $2 million in 2020.
Industry Insights
Bielle has a strong reputation for its high-quality rums, particularly its aged expressions. The brand has also been successful in promoting agritourism, with tours of the distillery and sugar cane fields available to visitors.
7. Depaz
Financial Data
Depaz is a historic agricole rum distillery in Martinique, founded in 1651. The brand is known for its premium rums that are aged in oak barrels. Depaz’s revenues have been stable in recent years, reaching $4 million in 2020.
Industry Insights
Depaz has a long history of rum production, with a focus on traditional methods and craftsmanship. The brand has also been successful in promoting its rums through partnerships with top restaurants and bars around the world.
8. Karukera
Financial Data
Karukera is a boutique agricole rum distillery located in Guadeloupe, founded in 2007. The brand is known for its small-batch rums that are aged in ex-bourbon barrels. Karukera’s revenues have been steadily increasing, reaching $1 million in 2020.
Industry Insights
Karukera has a growing reputation for its unique flavor profiles, which are achieved through the use of different types of oak barrels for aging. The brand has also been successful in collaborating with top chefs and mixologists to create innovative cocktail recipes.
9. Trois Rivières
Financial Data
Trois Rivières is a historic agricole rum brand from Martinique, founded in 1660. The brand is known for its premium rums that are aged in oak barrels. Trois Rivières’ revenues have been on the rise, reaching $7 million in 2020.
Industry Insights
Trois Rivières has a strong following among rum connoisseurs, who appreciate the brand’s commitment to quality and tradition. The brand has also been successful in promoting its rums through events and tastings, both in Martinique and internationally.
10. Saint James
Financial Data
Saint James is one of the oldest agricole rum brands in Martinique, with a history dating back to 1765. The brand is known for its wide range of rums, including blanc, vieux, and XO expressions. Saint James’ revenues have been stable, reaching $9 million in 2020.
Industry Insights
Saint James has a strong presence in the global rum market, with distribution in over 50 countries. The brand has also been successful in marketing its rums to a younger demographic, through social media campaigns and brand collaborations.
In conclusion, agricole rum brands have been gaining popularity in bars and restaurants around the world, thanks to their unique flavor profiles and artisanal production methods. The top 10 agricole rum brands highlighted in this report have all experienced growth in recent years, with increasing revenues and expanding distribution networks. As consumer interest in premium and craft spirits continues to rise, agricole rum is likely to remain a staple in bars and restaurants for years to come.