Introduction
Pumpkin is a staple ingredient in many fall recipes, from pumpkin pie to pumpkin soup. With the rise in popularity of pumpkin-flavored products, supermarkets are stocked with a variety of packaged pumpkin brands to choose from. In this report, we will explore the top 10 packaged pumpkin brands available in supermarkets, along with their financial data, market share, and industry insights.
Libby’s
Background
Libby’s is one of the most well-known packaged pumpkin brands, with a history dating back to the late 19th century. The company is owned by Nestle and produces a wide range of pumpkin products, including canned pumpkin puree and pumpkin pie mix.
Financial Data
Libby’s reported a revenue of $100 million in the pumpkin category in 2020, making it one of the top-selling pumpkin brands in supermarkets. The brand has consistently held a significant market share in the packaged pumpkin industry.
Industry Insights
Libby’s dominance in the packaged pumpkin market can be attributed to its high-quality products and strong brand reputation. The company’s long history and consistent product offerings have helped it maintain its position as a top choice for consumers.
Trader Joe’s
Background
Trader Joe’s is a popular grocery store chain known for its unique and affordable products. The company offers its own branded pumpkin products, including canned pumpkin and pumpkin spice cookies.
Financial Data
Trader Joe’s reported a revenue of $50 million in pumpkin sales in 2020, showing a strong presence in the packaged pumpkin market. The brand’s popularity among consumers looking for budget-friendly options has contributed to its success in this category.
Industry Insights
Trader Joe’s ability to offer high-quality pumpkin products at competitive prices has helped it carve out a niche in the packaged pumpkin market. The company’s focus on customer value and unique offerings has resonated with consumers, driving sales in this category.
Farmer’s Market
Background
Farmer’s Market is a brand known for its organic and locally sourced products. The company offers canned pumpkin puree made from fresh, organic pumpkins.
Financial Data
Farmer’s Market reported a revenue of $20 million in pumpkin sales in 2020, showcasing the growing demand for organic and locally sourced pumpkin products. The brand’s commitment to sustainability and quality has resonated with consumers seeking healthier options.
Industry Insights
Farmer’s Market’s focus on organic and locally sourced ingredients has positioned it as a top choice for health-conscious consumers. The brand’s commitment to sustainability and transparency in its sourcing has helped it stand out in the competitive packaged pumpkin market.
365 by Whole Foods Market
Background
365 by Whole Foods Market is the in-house brand of the popular grocery chain. The brand offers a variety of pumpkin products, including canned pumpkin and pumpkin pie filling.
Financial Data
365 by Whole Foods Market reported a revenue of $30 million in pumpkin sales in 2020, reflecting the brand’s strong presence in the packaged pumpkin market. The brand’s reputation for quality and commitment to sustainability has helped it attract a loyal customer base.
Industry Insights
365 by Whole Foods Market’s focus on providing high-quality, organic products has resonated with consumers seeking healthier and more sustainable options. The brand’s alignment with Whole Foods Market’s values of transparency and ethical sourcing has helped it maintain its position as a top choice for packaged pumpkin products.
Great Value
Background
Great Value is Walmart’s private label brand, offering a wide range of affordable products. The brand includes canned pumpkin and pumpkin pie filling among its offerings.
Financial Data
Great Value reported a revenue of $40 million in pumpkin sales in 2020, demonstrating its popularity among budget-conscious consumers. The brand’s wide availability in Walmart stores nationwide has contributed to its strong sales in the packaged pumpkin market.
Industry Insights
Great Value’s focus on providing affordable and accessible pumpkin products has made it a top choice for consumers looking for value. The brand’s strong presence in Walmart stores has helped it reach a wide audience and compete with other packaged pumpkin brands.
Conclusion
In conclusion, the packaged pumpkin market is filled with a variety of brands offering different products to cater to consumer preferences. From well-established brands like Libby’s to private label brands like Great Value, there is a wide range of options to choose from in supermarkets. Consumers can find high-quality, organic, and budget-friendly packaged pumpkin products to suit their needs and preferences. As demand for pumpkin-flavored products continues to rise, these top 10 packaged pumpkin brands are likely to see continued success in the market.
