Introduction
Aubergine, also known as eggplant, is a popular vegetable in the Netherlands, consumed in a variety of dishes. The market for aubergines in the country is competitive, with several brands vying for consumer attention. In this report, we will explore the top 10 aubergine brands in the Netherlands, focusing on their market share, financial performance, and industry insights.
1. Albert Heijn
Albert Heijn is one of the leading supermarket chains in the Netherlands, offering a wide range of fresh produce, including aubergines. The brand has a strong presence in the market, with a loyal customer base and a reputation for high-quality products. Albert Heijn’s aubergines are sourced from local farms and are known for their freshness and taste.
Financial Data:
Albert Heijn’s parent company, Ahold Delhaize, reported a revenue of €74.7 billion in 2020, with a net income of €2.7 billion. The brand’s fresh produce segment, which includes aubergines, contributed significantly to its overall revenue.
2. Jumbo
Jumbo is another major supermarket chain in the Netherlands that offers a variety of aubergine products to its customers. The brand focuses on providing fresh and locally sourced produce to its customers, including aubergines that are known for their quality and taste.
Market Share:
Jumbo has a significant market share in the Netherlands, competing closely with Albert Heijn in the fresh produce segment. The brand’s aubergines are popular among consumers for their freshness and affordability.
3. Lidl
Lidl is a discount supermarket chain that offers a range of aubergine products to its customers at competitive prices. The brand focuses on providing value for money to its customers, including fresh and high-quality aubergines sourced from local farms.
Industry Insights:
Lidl has been expanding its presence in the Netherlands, with a growing number of stores across the country. The brand’s focus on affordability and quality has helped it gain a loyal customer base in the fresh produce market.
4. Aldi
Aldi is another discount supermarket chain that offers a variety of aubergine products to its customers. The brand is known for its low prices and value-for-money products, including aubergines that are sourced from reputable suppliers.
Financial Data:
Aldi reported a revenue of €9.3 billion in 2020, with a net income of €1.4 billion. The brand’s fresh produce segment, which includes aubergines, has been a key driver of its revenue growth in recent years.
5. Plus
Plus is a supermarket chain in the Netherlands that offers a range of aubergine products to its customers. The brand focuses on providing fresh and high-quality produce to its customers, including aubergines that are sourced from local farms.
Market Share:
Plus has a significant market share in the fresh produce segment in the Netherlands, competing closely with other major supermarket chains. The brand’s aubergines are popular among consumers for their freshness and taste.
6. Coop
Coop is a supermarket chain in the Netherlands that offers a variety of aubergine products to its customers. The brand focuses on providing fresh and locally sourced produce to its customers, including aubergines that are known for their quality and taste.
Industry Insights:
Coop has been focusing on expanding its presence in the fresh produce market in the Netherlands, with a growing number of stores across the country. The brand’s emphasis on quality and freshness has helped it gain a loyal customer base.
7. Spar
Spar is a supermarket chain in the Netherlands that offers a range of aubergine products to its customers. The brand focuses on providing fresh and high-quality produce to its customers, including aubergines that are sourced from local farms.
Market Share:
Spar has a significant market share in the fresh produce segment in the Netherlands, competing closely with other major supermarket chains. The brand’s aubergines are popular among consumers for their freshness and taste.
8. Ekoplaza
Ekoplaza is a chain of organic supermarkets in the Netherlands that offers a variety of organic aubergine products to its customers. The brand focuses on providing organic and sustainable produce to its customers, including aubergines that are sourced from organic farms.
Industry Insights:
Ekoplaza has been gaining popularity in the Netherlands for its focus on organic and sustainable products. The brand’s aubergines are popular among consumers who are looking for organic and environmentally friendly options.
9. Deen
Deen is a supermarket chain in the Netherlands that offers a range of aubergine products to its customers. The brand focuses on providing fresh and locally sourced produce to its customers, including aubergines that are known for their quality and taste.
Financial Data:
Deen reported a revenue of €1.2 billion in 2020, with a net income of €82 million. The brand’s fresh produce segment, which includes aubergines, has been a key driver of its revenue growth in recent years.
10. Hoogvliet
Hoogvliet is a supermarket chain in the Netherlands that offers a variety of aubergine products to its customers. The brand focuses on providing fresh and high-quality produce to its customers, including aubergines that are sourced from local farms.
Market Share:
Hoogvliet has a significant market share in the fresh produce segment in the Netherlands, competing closely with other major supermarket chains. The brand’s aubergines are popular among consumers for their freshness and taste.
Overall, the top 10 aubergine brands in the Netherlands offer a variety of high-quality and fresh products to consumers, catering to different preferences and budgets. The market for aubergines in the country is competitive, with these brands vying for consumer attention through their quality, affordability, and sustainability initiatives. Consumers in the Netherlands have a wide range of options when it comes to purchasing aubergines, with these top brands leading the way in the market.
