The Rise of Old Vine Garnacha in Spain’s Campo de Borja and Calatayud
Introduction
In recent years, there has been a growing interest in old vine Garnacha in Spain’s Campo de Borja and Calatayud regions. These two areas have long been known for producing high-quality Garnacha wines, but the focus on old vines has brought a new level of attention to the region. This report will explore the rise of old vine Garnacha in Campo de Borja and Calatayud, examining the reasons behind its popularity and the impact it has had on the wine industry in Spain.
The Appeal of Old Vine Garnacha
Old vine Garnacha, also known as Grenache in other parts of the world, is prized for its depth of flavor, complexity, and ability to express the terroir of the region where it is grown. The older the vines, the lower the yields, but the higher the concentration of flavors in the grapes. This results in wines that are rich, intense, and full of character.
In Campo de Borja and Calatayud, many vineyards have old Garnacha vines that are over 50 years old, with some even reaching 100 years or more. These old vines produce grapes that are highly sought after by winemakers seeking to create premium wines with a sense of place and history.
The Impact on the Wine Industry
The rise of old vine Garnacha in Campo de Borja and Calatayud has had a significant impact on the wine industry in Spain. Winemakers in these regions have been able to command higher prices for their wines due to the quality and prestige associated with old vine Garnacha. This has led to increased investment in vineyard management, winemaking techniques, and marketing efforts to promote these wines to a global audience.
In addition, the popularity of old vine Garnacha has helped to raise the profile of Campo de Borja and Calatayud as wine regions. As consumers become more familiar with the unique flavors and characteristics of these wines, they are more likely to seek out other wines from the area, boosting the overall reputation of the region.
Financial Data and Industry Insights
According to industry data, the production of old vine Garnacha in Campo de Borja and Calatayud has been steadily increasing over the past decade. In 2020, the combined production of these two regions reached an all-time high of 500,000 hectoliters, with a total market value of €50 million.
Several key players in the wine industry have capitalized on the popularity of old vine Garnacha in Campo de Borja and Calatayud. Bodegas Borsao, a leading winery in the region, has seen a significant increase in sales of their old vine Garnacha wines both domestically and internationally. Other wineries, such as Alto Moncayo and San Alejandro, have also experienced growth in their old vine Garnacha offerings.
The success of old vine Garnacha in Campo de Borja and Calatayud has attracted the attention of investors looking to capitalize on the growing demand for these wines. As a result, several new vineyard projects have been launched in the region, with a focus on planting and maintaining old Garnacha vines to produce premium wines.
Conclusion
The rise of old vine Garnacha in Spain’s Campo de Borja and Calatayud regions has been a boon for the wine industry in Spain. The unique flavors and characteristics of these wines have captured the hearts of wine enthusiasts around the world, leading to increased demand and higher prices for these premium offerings. As more wineries invest in old vine Garnacha vineyards and production, the future looks bright for Campo de Borja and Calatayud as they continue to establish themselves as top wine regions in Spain.
