The Rise of Canned and Sparkling Rosé in Convenience-Driven Markets
In recent years, canned and sparkling rosé have become increasingly popular in convenience-driven markets. This trend can be attributed to several factors, including changing consumer preferences, increased convenience, and innovative marketing strategies. In this report, we will explore the growth of canned and sparkling rosé in these markets, looking at industry insights, financial data, and the key players driving this trend.
Consumer Preferences and Convenience
One of the main reasons for the rise of canned and sparkling rosé in convenience-driven markets is changing consumer preferences. As consumers become more health-conscious and seek out lighter, more refreshing beverage options, rosé has emerged as a popular choice. Canned rosé, in particular, offers convenience and portability, making it an attractive option for on-the-go consumers.
Additionally, millennials, who make up a significant portion of the market for canned and sparkling rosé, are drawn to the aesthetic appeal of these products. The colorful packaging and playful branding associated with canned and sparkling rosé appeal to younger consumers who are looking for unique and Instagram-worthy drinks.
Industry Insights
The canned wine market has seen significant growth in recent years, with canned rosé leading the way. According to a report by Grand View Research, the global canned wine market is expected to reach $155.1 million by 2025, with a compound annual growth rate of 25.5%. This growth is driven by factors such as convenience, portability, and sustainability, as canned wine is often seen as a more eco-friendly option compared to traditional glass bottles.
In addition to canned rosé, sparkling rosé has also experienced a surge in popularity. According to a report by IRI, sales of sparkling rosé in the United States grew by 51% in 2020, outpacing the growth of other wine categories. This growth can be attributed to the rise of the “rosé all day” trend, as well as the increasing demand for premium and craft sparkling wines.
Key Players in the Market
Several companies have emerged as key players in the canned and sparkling rosé market. One of the most well-known brands is Babe Wine, founded by Instagram influencer Josh Ostrovsky, also known as “The Fat Jewish.” Babe Wine offers a range of canned wines, including a popular sparkling rosé, that have gained a cult following among millennials.
Another major player in the market is Yes Way Rosé, a brand founded by Erica Blumenthal and Nikki Huganir. Yes Way Rosé offers both canned and bottled rosé, with a focus on chic packaging and lifestyle branding. The brand has become synonymous with the rosé lifestyle, attracting a dedicated fan base.
Financial Data and Trends
In terms of financial data, the canned and sparkling rosé market is showing strong growth. According to Nielsen, sales of canned wine in the United States grew by 68% in 2020, outpacing the overall wine market. This growth is expected to continue as more consumers seek out convenient and portable wine options.
Additionally, the rise of direct-to-consumer sales and e-commerce platforms has further fueled the growth of canned and sparkling rosé. Brands are leveraging social media and influencer marketing to reach a younger demographic, driving sales and brand awareness in the process.
Overall, the rise of canned and sparkling rosé in convenience-driven markets is a trend that shows no signs of slowing down. With changing consumer preferences, innovative marketing strategies, and strong financial growth, canned and sparkling rosé are poised to become staple products in the wine market for years to come.
