The frozen food industry is experiencing significant growth, with consumers seeking convenient and versatile options for all day parts. According to a report from Conagra Brands Inc., key trends for frozen food in 2025 include nutrition-focused formulations, global flavors, and bite-size applications.
Frozen foods have become a $91.3 billion market, with a 54% increase in spending in the 52-week period ended Nov. 3, 2024. Frozen meal applications make up the largest segment, accounting for 32% of all frozen food sales. Ice cream and frozen novelty products are popular choices, and air fryer-friendly frozen foods have seen rapid growth, reaching $6.1 billion in 2024.
Consumer interest in healthy options is driving the frozen food market, with a focus on “modern health” trends such as portion control, gut health, and better-for-you benefits. Prebiotic and probiotic claims have increased, particularly in the frozen breakfast and novelty segments. Non-dairy and vegan products are appealing to younger consumers, while sugar-free options are resonating with older demographics.
The introduction of GLP-1 medications has also influenced consumer behavior, with users gravitating towards frozen solutions that offer single-serve meals, portion control, high protein, and high fiber options. There are opportunities for consumers previously using GLP-1 drugs to maintain weight loss and a healthy eating lifestyle with frozen food options.
The report also highlights the trend of “elevated in-home experiences,” with consumers looking for restaurant-quality flavors that are easy to prepare at home. Global cuisine remains popular, with Italian, Chinese, and Mexican offerings leading in dollar sales. Emerging cuisines like Indian, Cajun, and Japanese are seeing significant growth in the frozen food aisle.
Convenience is a key trend in frozen food, with bite-size and miniature options gaining popularity among Gen Z and millennial consumers. Savory options and breakfast products like egg bites are among the top choices for this demographic. Spicy offerings are also on the rise, with frozen chicken products leading in sales. Younger consumers are particularly drawn to spicy frozen meals, signaling a growing trend in the market.
Overall, frozen food continues to evolve to meet consumer demands for healthier, more convenient, and globally-inspired options. With trends like nutrition-focused formulations, global flavors, and bite-size applications shaping the industry in 2025, manufacturers and retailers have an opportunity to innovate and cater to the changing preferences of consumers.
