The Growing Demand for Low Fat Low Calorie and Non GMO Air Fried Crisps and Chips
The snack industry has seen a significant shift in consumer preferences over the past few years, with a growing demand for healthier options such as low fat, low calorie, and non GMO products. One particular segment that has been gaining popularity is air fried crisps and chips, which offer a healthier alternative to traditional deep-fried snacks.
Consumer Trends and Preferences
Consumers are becoming more health-conscious and are looking for snacks that are not only delicious but also nutritious. This shift in consumer behavior has led to an increased demand for low fat, low calorie, and non GMO options in the snack aisle. Air fried crisps and chips have emerged as a popular choice among consumers looking for healthier snack options.
According to market research firm Mintel, sales of healthier snack options, including air fried crisps and chips, have been on the rise in recent years. In fact, the global healthy snacks market is projected to reach $32.88 billion by 2025, with a compound annual growth rate of 5.1%.
Industry Players and Market Competition
Several companies have recognized the growing demand for healthier snack options and have introduced their own line of air fried crisps and chips. Some of the key players in this market include brands like Terra, Popchips, and LesserEvil.
Terra, known for its exotic vegetable chips, offers a variety of air fried options that are low in fat and calories. Popchips, on the other hand, has gained popularity for its non GMO air popped snacks that are made with real ingredients. LesserEvil focuses on providing healthier alternatives to traditional snacks, including air fried potato chips that are free from artificial ingredients.
Financial Data and Growth Projections
The demand for low fat, low calorie, and non GMO air fried crisps and chips is expected to continue to grow in the coming years. According to a report by Grand View Research, the global air fried snacks market is projected to reach $3.1 billion by 2025, with a compound annual growth rate of 4.1%.
As consumers become more health-conscious and seek out healthier snack options, companies that offer air fried crisps and chips are poised to benefit from this trend. With increasing competition in the market, companies will need to innovate and differentiate their products to stand out among consumers.
Conclusion
In conclusion, the growing demand for low fat, low calorie, and non GMO air fried crisps and chips is a reflection of changing consumer preferences towards healthier snack options. Companies that offer these products are well-positioned to capitalize on this trend and drive growth in the healthy snacks market. As the market continues to evolve, it will be interesting to see how companies innovate and adapt to meet the changing needs of health-conscious consumers.
