The Future of Air Fried Crisps and Chips Innovation and Emerging Market Trends
Introduction
Air fried crisps and chips have been growing in popularity in recent years due to their healthier cooking method compared to traditional deep frying. As consumers become more health-conscious, the demand for air fried snacks is expected to continue rising. In this report, we will explore the future of air fried crisps and chips innovation, as well as emerging market trends that are shaping the industry.
Current Market Landscape
The global air fryer market was valued at $1.2 billion in 2020 and is projected to reach $1.8 billion by 2025, growing at a CAGR of 7.5% during the forecast period. This growth is driven by increasing awareness of the health benefits of air frying, as well as the rising trend of at-home cooking due to the COVID-19 pandemic.
Innovation in Air Fried Crisps and Chips
Manufacturers of air fried crisps and chips are constantly innovating to meet consumer demand for healthier snack options. Some of the key innovations in the industry include the development of new flavors and ingredients, such as kale, quinoa, and sweet potato chips. Additionally, companies are focusing on improving the texture and crunchiness of air fried snacks to mimic the taste and mouthfeel of traditional deep-fried chips.
Emerging Market Trends
1. **Plant-Based Options**: With the growing popularity of plant-based diets, there is a rising demand for air fried crisps and chips made from vegetables and legumes. Companies are increasingly offering plant-based alternatives to cater to this segment of consumers.
2. **Functional Ingredients**: Consumers are seeking snacks that not only taste good but also offer health benefits. As a result, companies are incorporating functional ingredients such as probiotics, collagen, and superfoods into their air fried snacks to appeal to health-conscious consumers.
3. **Convenience and Portability**: As on-the-go snacking becomes more common, there is a trend towards convenient and portable packaging for air fried crisps and chips. Single-serve packs and resealable bags are becoming increasingly popular among consumers who value convenience.
4. **Ethical and Sustainable Practices**: Consumers are becoming more conscious of the environmental impact of their food choices. Companies in the air fried crisps and chips industry are adopting sustainable practices such as using recyclable packaging and sourcing ingredients from ethical suppliers to appeal to eco-conscious consumers.
Key Players in the Industry
1. **Philips**: Philips is a leading manufacturer of air fryers and has been at the forefront of innovation in the industry. The company offers a wide range of air fryer models that cater to different consumer needs and preferences.
2. **Terra Chips**: Terra Chips is known for its gourmet vegetable chips that are air fried to perfection. The company sources high-quality ingredients and focuses on creating unique flavor combinations to stand out in the market.
3. **Lay’s**: Lay’s, a subsidiary of PepsiCo, offers a range of air fried potato chips that are popular among consumers for their crispy texture and bold flavors. The brand continues to innovate with new product launches to stay competitive in the market.
Conclusion
The future of air fried crisps and chips looks promising, with continued innovation driving growth in the industry. As consumers prioritize health and sustainability, companies will need to adapt to these trends by offering healthier, more environmentally friendly snack options. By staying ahead of market trends and listening to consumer preferences, the air fried crisps and chips industry is poised for success in the coming years.
