Consumers are currently facing financial pressures and are seeking value, convenience, and personalized experiences from brands and retailers. According to RRD’s latest CPG + Grocery Consumer Report, 88% of consumers are frustrated with rising prices, leading to shifts in shopping behaviors. The report, based on a survey of over 1,800 consumers and 254 industry professionals, provides key insights and strategies for marketers aiming to stay competitive in this challenging environment.
One of the main highlights of the report is the increasing strain on consumers from rising prices, especially in essential categories like groceries, health-related items, and household goods. Even affluent households are experiencing dissatisfaction with escalating costs. To address these challenges, brands can focus on personalized promotions and relevant discounts to support shoppers and foster loyalty.
Consumers are adopting new strategies to stretch their budgets, including stocking up during sales, purchasing fewer items, and opting for less expensive brands or private-label store brands. Coupons and discounts remain crucial for saving money, with many consumers only buying products on sale or with a coupon. Additionally, strict shopping lists are being used to avoid unplanned spending.
When making purchasing decisions, consumers prioritize convenience, proximity, and a positive shopping experience. Retailers must balance convenience with experience by investing in loyalty programs, personalized offers, and data-driven strategies. By aligning with proven approaches, brands can better cater to value-driven shoppers’ needs.
Consumers expect brands to understand their buying habits and offer relevant deals, personalized discounts, and tailored recommendations. Personalization plays a significant role in building loyalty, as customized messages and offers strengthen the connection between consumers and brands. Local products and ads are also gaining importance, with shoppers showing a preference for locally sourced goods and ads.
To stay ahead of consumer trends, it is essential to understand these trends and develop strategies to enhance shopper engagement in 2025. For more insights and expert recommendations specific to the CPG and grocery sectors, access the full report.
In conclusion, brands and retailers must adapt to meet the changing demands of consumers in the face of rising prices and economic pressures. By focusing on personalized promotions, relevant discounts, and a positive shopping experience, brands can build loyalty and remain competitive in the challenging retail landscape.