The Difference Between Spirit-Based and Malt-Based Hard Seltzers
Introduction
Hard seltzers have taken the beverage industry by storm in recent years, with their low calorie, low sugar, and gluten-free appeal making them a popular choice among consumers. However, not all hard seltzers are created equal. There are two main types of hard seltzers: spirit-based and malt-based. In this report, we will explore the differences between these two types of hard seltzers, including their ingredients, production methods, flavor profiles, and market trends.
What are Spirit-Based Hard Seltzers?
Spirit-based hard seltzers are made using distilled spirits such as vodka, rum, or tequila as the base alcohol. These hard seltzers typically have a higher alcohol content compared to malt-based hard seltzers, ranging from 5% to 8% ABV. The use of spirits gives these hard seltzers a cleaner, crisper taste with less residual flavors from fermentation. Brands like White Claw and Truly are popular examples of spirit-based hard seltzers that have dominated the market.
What are Malt-Based Hard Seltzers?
Malt-based hard seltzers, on the other hand, are made using fermented malted barley as the base alcohol. These hard seltzers tend to have a lower alcohol content ranging from 4% to 5% ABV. The use of malt gives these hard seltzers a slightly sweeter and more complex flavor profile compared to spirit-based hard seltzers. Brands like Bon & Viv and Smirnoff Ice are examples of malt-based hard seltzers that have gained popularity among consumers.
Ingredients and Production Methods
The main difference between spirit-based and malt-based hard seltzers lies in their ingredients and production methods. Spirit-based hard seltzers are made by mixing distilled spirits with carbonated water and natural flavors, while malt-based hard seltzers are made by fermenting malted barley to create alcohol, which is then mixed with carbonated water and natural flavors. The choice of base alcohol significantly impacts the taste, mouthfeel, and overall drinking experience of the hard seltzer.
Flavor Profiles
Spirit-based hard seltzers are known for their clean and crisp taste, with a focus on natural fruit flavors and botanicals. Popular flavors include mango, black cherry, and lime. On the other hand, malt-based hard seltzers tend to have a slightly sweeter and more complex flavor profile, with hints of malt and grain coming through. Flavors like peach, strawberry, and raspberry are common in malt-based hard seltzers.
Market Trends and Industry Insights
The hard seltzer market has been experiencing rapid growth in recent years, with sales skyrocketing and new brands entering the market to meet consumer demand. According to industry data, the hard seltzer market was valued at $2.5 billion in 2020 and is projected to reach $14.5 billion by 2027, with a compound annual growth rate of 16.2%.
Spirit-based hard seltzers currently dominate the market, accounting for over 70% of sales. However, malt-based hard seltzers are gaining traction among consumers looking for a sweeter and more flavorful alternative. As competition intensifies, both spirit-based and malt-based hard seltzer brands are innovating with new flavors, packaging, and marketing strategies to stay ahead in the market.
Conclusion
In conclusion, the difference between spirit-based and malt-based hard seltzers lies in their ingredients, production methods, flavor profiles, and market positioning. While spirit-based hard seltzers offer a clean and crisp taste with a higher alcohol content, malt-based hard seltzers provide a sweeter and more complex flavor profile. Both types of hard seltzers have their own unique appeal to consumers, and the market continues to evolve with new innovations and trends.
