The Difference Between London Dry and Other Modern Gin Types

Gin, a popular spirit derived from juniper berries, has seen a resurgence in recent years with a plethora of new variations hitting the market. Two prominent categories within the gin market are London Dry gin and modern gin types. While both share similarities in their production process, they have distinct characteristics that set them apart.

London Dry Gin

London Dry gin is a traditional style of gin that has been around for centuries. It is characterized by its strict production methods and ingredients. Contrary to popular belief, London Dry gin does not have to be made in London. Instead, it refers to a specific production process that involves distilling a neutral grain spirit with botanicals, including juniper berries, coriander, and citrus peels. The key distinction of London Dry gin is that no artificial flavors or sweeteners can be added after distillation.
One of the most well-known London Dry gin brands is Beefeater, which was established in 1863 and has become a staple in the gin market. Beefeater’s global sales have been steadily growing, reaching over 3 million cases sold in 2019, according to the IWSR Drinks Market Analysis. This growth can be attributed to the brand’s commitment to quality and tradition, which resonates with consumers looking for an authentic gin experience.

Modern Gin Types

In contrast to London Dry gin, modern gin types have emerged as a response to changing consumer preferences and the demand for innovation in the spirits industry. These gins often experiment with unique botanicals, flavors, and production techniques to create a more diverse range of products.
One notable modern gin brand is Hendrick’s Gin, known for its distinctive cucumber and rose petal infusion. Hendrick’s has seen substantial growth in recent years, with global sales reaching over 1.2 million cases in 2019. This success can be attributed to the brand’s ability to differentiate itself in a crowded market by offering a unique and premium product.
Other modern gin types, such as flavored gins and craft gins, have also gained popularity among consumers seeking new and exciting flavor profiles. Flavored gins, such as pink gin and fruit-infused gins, have become a trend in the industry, appealing to a younger demographic looking for a more approachable and fun drinking experience. Craft gins, on the other hand, focus on small-batch production and artisanal techniques to create high-quality, premium spirits that stand out in a competitive market.

Financial Data and Industry Insights

According to the IWSR Drinks Market Analysis, the global gin market has experienced steady growth in recent years, with total volume sales reaching over 86 million cases in 2019. This growth has been driven by a combination of factors, including the rise of craft spirits, the popularity of gin-based cocktails, and the increasing demand for premium and flavored gins.
In terms of market share, London Dry gin continues to dominate the global gin market, accounting for over 60% of total volume sales. However, modern gin types, such as flavored gins and craft gins, have been gaining traction and are expected to continue growing in the coming years.
Overall, the gin market is a dynamic and competitive industry that continues to evolve to meet the changing tastes and preferences of consumers. Whether you prefer the traditional and timeless appeal of London Dry gin or the innovative and experimental nature of modern gin types, there is a gin out there for everyone to enjoy.