Sweetmore Bakeries, a US-based company, has recently made a significant acquisition by acquiring Azteca Bakeries, a wholesale producer of Mexican pastries and baked goods based in Phoenix, Arizona. The acquisition marks a strategic move by Sweetmore Bakeries to expand its product portfolio and strengthen its market presence.
Established in 1954, Azteca Bakeries specializes in producing frozen, ready-to-bake pan dulce (sweet bread), including a variety of pastries, cookies, breads, and muffins. The company has built a strong reputation for its high-quality products and commitment to customer satisfaction over the years.
Founder of Azteca Bakeries, Felix Lopez, expressed his enthusiasm about the acquisition, mentioning that Sweetmore’s focus on quality and customer service aligns well with the vision that the Lopez family and the Azteca team have worked towards. The financial details of the agreement between the two companies have not been disclosed.
David Veenstra, CEO of Sweetmore Bakeries, emphasized the compatibility between Azteca’s offerings and the existing business of Sweetmore Bakeries. He highlighted the value that Azteca’s differentiated product range brings to their portfolio, especially in high-growth categories that are in demand among customers.
This acquisition marks the fifth strategic move by Sweetmore Bakeries, following earlier acquisitions of Main Street Gourmet, Biscotti Brothers, Meurer Brothers, and Sweet Eddie’s. The foundation for Sweetmore Bakeries was laid in 2019 when Shore Capital Partners, a private-equity firm, acquired Main Street Gourmet, a custom wholesale bakery based in Akron, Ohio.
Subsequent acquisitions included Biscotti Brothers in 2020, Meurer Brothers Bakery in 2021, and the consolidation of these entities under the new brand identity of Sweetmore Bakeries in 2022. The most recent addition to the portfolio was Sweet Eddie’s, a Georgia-based wholesale cinnamon rolls manufacturer, in the previous year.
Sweetmore Bakeries now operates with a workforce of nearly 500 employees across five facilities in the United States. The company’s growth trajectory and expansion through strategic acquisitions reflect its commitment to innovation, quality, and meeting the evolving needs of the market.
In conclusion, the acquisition of Azteca Bakeries by Sweetmore Bakeries represents a significant milestone in the company’s journey towards becoming a leading player in the baked goods industry. With a focus on quality, customer satisfaction, and a diverse product range, Sweetmore Bakeries is well-positioned to drive further growth and success in the market.