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Surge in Demand for Canadian Organic Lettuce
The demand for Canadian organic lettuce has seen a remarkable increase in recent weeks. Ian Adamson, the president of Greenbelt Organic Greens, noted that “sales are rising very rapidly due to the U.S. tariff situation. Canadian consumers are definitely paying attention to us putting the Canadian flag on our product—we started doing that early last week.” This strategic marketing move appears to resonate well with the local consumer base.
Since the implementation of this new marketing strategy, Adamson has reported a staggering 30 percent increase in demand for their products. “Canadians are very interested in purchasing Canadian products,” he affirmed, highlighting that this surge is evident across all their product lines, which include Ontario Super Crunch, Ontario Arugula, Ontario Spring Mix, and Ontario Baby Romaine.
Increased Supply Capabilities
On the supply side, Greenbelt Organic Greens is also well-positioned to meet this heightened demand. Adamson explained, “We’re in better shape because we’ve sorted out some things as an organic facility.” Collaborations with local experts have led to improvements in their production systems. “We’re working with organic soils and the University of Guelph, and we’ve ironed out some of our issues with production in our soil-based system. Now our productivity levels are higher than they have ever been,” he stated confidently.
Diversification with Microgreens
In addition to addressing the rising demand for lettuce, Greenbelt Organic Greens is also re-entering the microgreen market. Adamson, who co-founded Greenbelt Microgreens, announced the launch of a new line of organic microgreens next week. This new offering will feature three SKUs, including broccoli, arugula, and pea seedlings, all packaged in convenient 50-gram clamshells.
Contact Information
For more information about Greenbelt Organic Greens and their products, interested parties can contact:
Ian Adamson
Greenbelt Organic Greens
Website: https://greenbeltorganicgreens.com/
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