STōK Cold Brew Coffee, the official stadium sponsor for Welsh football club Wrexham AFC, co-owned by Rob McElhenney and Ryan Reynolds, is making waves with its latest Big Game ad featuring Channing Tatum. In the ad, Tatum is enlisted by co-owners Reynolds and McElhenney to become the choreographer for Wrexham AFC. Created by Reynolds’ Maximum Effort, the ad showcases Tatum challenging the team’s players to elevate their goal-scoring celebrations, all fueled by the bold taste of STōK Cold Brew Coffee, set to the iconic tune “Gonna Make You Sweat (Everybody Dance Now)” by C+C Music Factory.
STōK is known for its boldness, both in its smooth and delicious cold brew flavors and on the pitch at the STōK Cae Ras when Wrexham AFC takes the field each season. Channing Tatum expressed his excitement about the collaboration, stating, “When Rob and Ryan asked me to help their team master the art of the celebration dance, I knew I had to accept the challenge. It was fun showing the lads how it’s done just in time for the biggest American football celebration, and none of us would have been able to bring the moves and energy without some help from STōK Cold Brew Coffee.”
In 2024, STōK made history by bringing Welsh football to American football’s biggest stage, showcasing how its cold brew fuels Wrex the Dragon, Wrexham AFC’s iconic mascot. This year, STōK is ramping up the energy and excitement for the Big Game with an American tradition taking center stage. Brittney Polka, Vice President of Ready to Drink Beverages at Danone North America, emphasized the connection between bold brew and top-notch football celebration dances, highlighting Channing Tatum’s transformation of the STōK Cae Ras locker room into his personal stage as a testament to the partnership with Wrexham AFC.
Wrexham AFC Co-chairmen Rob McElhenney and Ryan Reynolds expressed their delight at working with the stars of “Deadpool & Wolverine” once again to bring the ad to life for STōK Cold Brew Coffee. They playfully added, “We will take no further questions related to Rob’s actual screen time.”
Overall, STōK Cold Brew Coffee’s partnership with Wrexham AFC and its innovative marketing strategies have captured the attention of fans and viewers alike. The blend of sports, entertainment, and bold flavors has created a unique and engaging campaign that showcases the spirit and energy of both the brand and the football club. As STōK continues to push boundaries and redefine the intersection of sports and advertising, it is sure to leave a lasting impact on audiences worldwide.
