The latest public health recommendations for children aged 5 to 18 years old advise that they should primarily consume water and plain pasteurized milk. While this may seem restrictive to beverage manufacturers, there are opportunities for innovation, renovation, new packaging, and enhanced communication that can give companies a competitive edge.
These recommendations were developed in collaboration with experts from the Academy of Nutrition and Dietetics, American Academy of Pediatric Dentistry, American Academy of Pediatrics, and American Heart Association under the leadership of Healthy Eating Research. The updated guidelines build upon similar guidance published in 2019 for children under 5 years old.
Megan Elsener Lott, deputy editor of Healthy Eating Research, highlighted the need for updated recommendations due to the emergence of new beverages in the market that are increasingly consumed by school-aged children, especially adolescents. The recommendations are based on the latest scientific evidence and expert opinions where evidence was lacking.
One key recommendation is the emphasis on consuming plain water and milk, given their importance for hydration and essential nutrient intake. Flavored waters, even if unsweetened, can negatively impact oral health due to changes in pH levels. This presents an opportunity for beverage manufacturers to innovate and create flavors that do not alter the pH level of beverages.
Limiting the intake of 100% juice, plant-based milk alternatives, and flavored milk is also advised to reduce added sugar and unnecessary calories. Packaging innovations that align with recommended serving sizes for different age groups can help consumers adhere to these guidelines. Clear and consistent labeling on products can also aid in making informed choices.
The recommendations also caution against replacing cow’s milk with plant-based alternatives unless necessary for specific medical reasons. Fortified soy milk is highlighted as a suitable option in such cases. Flavored milk should be limited due to added sugar content, with unsweetened yogurt or cheese suggested as alternatives to meet dairy group recommendations.
Caregivers are advised to avoid giving children beverages with caffeine, sugar-sweetened options, and those containing non-sugar sweeteners. The negative impacts of caffeine on children’s health include disrupted sleep patterns, increased blood pressure, and potential gateway effects towards unhealthy habits.
In conclusion, the updated public health recommendations for children’s beverage consumption provide opportunities for beverage manufacturers to innovate and align with the latest scientific evidence. By promoting water and milk as primary choices, limiting certain beverages, and avoiding others, caregivers can help children make healthier beverage choices for optimal growth and development.
