Smiling Wolf, the brainchild of Alberto Gavazzi, Steve Wilson, and Hamilton Lowe, was officially launched in September last year. Gavazzi, with 27 years of experience at Diageo, including his tenure as President of Diageo Latin America and Caribbean, joined forces with Wilson, a renowned ‘liquid guru’ known for creating popular spirits like Tanqueray 10, Bailey’s, and Purdey’s, and Lowe, an entrepreneur and expert in the drinks industry. Together, they set out to create a unique brand that would offer mood-enhancing non-alcoholic spirits to consumers.
The concept behind Smiling Wolf revolves around the use of nootropics and active ingredients to create a range of functional drinks. These ingredients, including Beta Alanine, Arganine, Glyceine, L-theanine, Caffeine, B3, B5, and B6, are known to promote an increase in alpha brainwaves, serotonin, dopamine, regulate mood, and decrease anxiety. The blend of these ingredients aims to provide consumers with a drink that can uplift their spirits and create a sense of contentment without the need for alcohol.
Hamilton Lowe, the Founder and CMO of Smiling Wolf, shared insights into the brand’s journey and its unique offerings. Smiling Wolf offers a portfolio of mood-enhancing non-alcoholic spirits, including Aperitivo, Rum, Agave, London Dry, and Vodka. The goal was to replicate the flavor profiles of traditional spirits while focusing on enhancing moods and creating a positive drinking experience without the negative effects of alcohol.
Since its launch, Smiling Wolf has seen rapid growth in the on-trade sector in London and nationwide in the off-trade market. The brand’s Proprietary Blend, a mix of natural nootropics and vitamins, aims to enhance mood and provide a sense of uplift. Each product in the portfolio is designed to mimic the taste of its alcoholic counterpart, ensuring that consumers can enjoy their favorite cocktails without compromising on flavor.
Smiling Wolf products are best enjoyed in cocktails, making them a great option for those looking to ‘zebra stripe’ or abstain from alcohol while still enjoying a night out. The brand has secured a spot on the menus of various prestigious establishments, including The Cocktail Club, River Cafe, STEREO, Laki Kane, and others, further solidifying its presence in the market.
As the alcohol alternatives category becomes more crowded, Smiling Wolf focuses on functionality to stand out. The brand offers a positive drinking experience that seamlessly fits into consumers’ existing drinking rituals while providing health benefits and mood-enhancing effects. Educating consumers about the brand and its offerings has been a key challenge, but by working closely with bar teams and key retailers, Smiling Wolf has been able to convey its message effectively.
The name ‘Smiling Wolf’ was chosen to be memorable and evoke curiosity, symbolizing that there is more to the brand than meets the eye. With a focus on providing mood-enhancing spirits and a unique blend of nootropics and vitamins, Smiling Wolf is redefining the non-alcoholic drinks market and offering consumers a new way to enjoy their favorite cocktails without compromise. Smiling Wolf is revolutionizing the beverage industry with its innovative approach to non-alcoholic spirits. While it may taste like a delicious cocktail, the lack of alcohol allows consumers to enjoy the experience without the negative effects. As we look ahead to January and beyond, Smiling Wolf is focused on building on its successes from 2024 and expanding its reach in both on-trade and off-trade markets.
In 2025, Smiling Wolf is set to introduce new menu listings and exciting product launches. The brand is constantly evolving and pushing boundaries in the alcohol-free alternatives category, offering consumers a unique and enjoyable drinking experience without the drawbacks of traditional alcoholic beverages.
One of the driving forces behind Smiling Wolf is the founder’s personal journey in discovering the need for non-alcoholic options in social settings. As someone who enjoys the taste of cocktails but wants to avoid the negative effects of alcohol, the founder was inspired to create a line of products that cater to individuals seeking a fun and enjoyable alternative to traditional alcoholic beverages.
The development of Smiling Wolf was fueled by a desire to provide a solution for those who want to socialize without the pressure to consume alcohol. This resonated with many individuals, including industry professionals who recognized the need for a non-alcoholic option that still delivered on flavor and experience. The brand’s mission is to create a space where consumers can enjoy a night out without compromising on taste or quality.
Looking ahead to 2025, Smiling Wolf is dedicated to working with bar teams to educate them on the benefits of Mood Enhancing Spirits and to collaborate on creating innovative drink recipes that cater to a growing demand for non-alcoholic options. By laying the groundwork in January and focusing on building relationships with key partners, Smiling Wolf is poised for continued success in the coming year.
As the brand continues to grow and expand its offerings, consumers can expect exciting new menu listings and product launches that redefine the non-alcoholic beverage market. Smiling Wolf’s commitment to quality, innovation, and consumer satisfaction sets it apart as a leader in the industry, providing a unique and enjoyable drinking experience for all. In today’s fast-paced business environment, professionalism is crucial for success. Whether you are interacting with clients, colleagues, or superiors, maintaining a professional demeanor is essential to building trust, credibility, and respect. In this article, we will discuss the importance of professionalism in the workplace and provide tips for how you can demonstrate professionalism in your day-to-day interactions.
Professionalism is more than just dressing the part or using the right language – it is a mindset that encompasses a range of behaviors and attitudes. Being professional means conducting yourself with integrity, honesty, and respect for others. It means taking your work seriously, being reliable and dependable, and showing a commitment to excellence in everything you do.
One of the key aspects of professionalism is communication. Effective communication is essential for building strong relationships with clients, colleagues, and superiors. When communicating with others, it is important to be clear, concise, and respectful. This means listening actively to others, asking questions to clarify information, and providing feedback in a constructive and professional manner.
Another important aspect of professionalism is appearance. While it may seem superficial, the way you present yourself can have a significant impact on how you are perceived by others. Dressing appropriately for the workplace, maintaining good personal hygiene, and grooming yourself well can all contribute to a professional appearance. Additionally, being mindful of your body language and facial expressions can also help convey professionalism in your interactions with others.
Professionalism also extends to your work ethic and attitude. Being punctual, meeting deadlines, and fulfilling your commitments are all important aspects of professionalism. Showing a positive attitude, being willing to take on new challenges, and being proactive in seeking solutions to problems are also key components of demonstrating professionalism in the workplace.
In addition to these general principles of professionalism, there are specific tips and strategies you can use to demonstrate professionalism in your day-to-day interactions. One important tip is to always be prepared. Whether you are attending a meeting, giving a presentation, or responding to an email, being prepared shows that you are serious about your work and respect the time and effort of others.
Another important tip is to maintain a positive attitude, even in challenging situations. Demonstrating resilience, adaptability, and a willingness to learn from mistakes can help you navigate difficult situations with professionalism and grace. Additionally, showing empathy and understanding towards others can help build strong relationships and foster a positive work environment.
Networking is also an important aspect of professionalism. Building relationships with colleagues, clients, and industry contacts can help you advance your career and open up new opportunities. Networking involves not only attending events and conferences but also reaching out to others, sharing your expertise, and offering assistance to others when needed.
Finally, it is important to remember that professionalism is not a one-time effort but a continuous process. It requires self-awareness, reflection, and a willingness to learn and grow. By continually striving to improve your skills, expand your knowledge, and develop your professional network, you can demonstrate professionalism in all aspects of your work.
In conclusion, professionalism is a crucial aspect of success in today’s business world. By maintaining a professional demeanor, communicating effectively, and demonstrating a strong work ethic and positive attitude, you can build trust, credibility, and respect with clients, colleagues, and superiors. By following the tips and strategies outlined in this article, you can demonstrate professionalism in your day-to-day interactions and advance your career to new heights.