Seattle’s Best Coffee is embarking on an exciting new marketing campaign in collaboration with Joel McHale to introduce fresh packaging and a delicious new flavor addition: Campfire S’mores Flavored Coffee. With a focus on providing a smooth start to the day, the brand has combined years of expertise in roasting with a contemporary approach to offer flavorful experiences and a sense of comfort, quality, and consistency in every cup.
In an effort to revitalize the brand, Seattle’s Best Coffee has recently launched their “May Smoother Coffee Bring Smoother Days” national campaign featuring McHale, a Seattle-native and coffee enthusiast. This light-hearted campaign showcases how Seattle’s Best Coffee can make even the most challenging moments feel a bit more manageable, from the everyday struggles of routine life. Developed by the LA-based creative agency HAYMAKER, the campaign is being broadcasted on national television, digital platforms, and social media throughout the spring season.
“I have always had a deep connection to coffee, being from the West Coast, and even starting my career working at a coffee cart. Being a part of this campaign feels like a full-circle moment for me,” expressed McHale. “I rely on my daily cup of Seattle’s Best Coffee to get me through those rough days, and I know many others do too.”
The brand’s new packaging design showcases distinctive color-coded flavor panels for easy selection, charming hand-drawn illustrations for each blend, and a dedicated section highlighting roast level, name, and tasting notes. Along with the updated appearance, Seattle’s Best Coffee is introducing a new flavor variant: Campfire S’mores, a smooth-roasted blend with hints of toasted marshmallow, milk chocolate, and a touch of honey graham cracker.
“Since 1970, Seattle’s Best Coffee has been committed to delivering a consistently smooth and perfectly roasted cup of coffee. While our core mission remains the same, we understand that life can be unpredictable – things don’t always go as planned, and sometimes you just have to adapt,” stated Courtney Backman, brand manager for Seattle’s Best Coffee. “By embracing these unexpected moments with humor and relatability, we’re demonstrating that while you may not always have control over your day, you can always rely on the smooth and satisfying taste of Seattle’s Best Coffee to help you power through.”
Seattle’s Best Coffee Campfire S’mores Flavored Coffee is now available at retailers nationwide in both ground form for a suggested retail price (SRP) of $8.99 for an 11-ounce bag, and in K-Cup format for a SRP of $7.99 for a 10-count box.
In conclusion, Seattle’s Best Coffee’s partnership with Joel McHale and the launch of their Campfire S’mores Flavored Coffee exemplifies the brand’s commitment to providing consumers with a delightful and smooth coffee experience. With a blend of tradition and innovation, Seattle’s Best Coffee continues to deliver exceptional quality and taste, helping coffee lovers power through their day with a smile.
