Revolutionizing the Food and Beverage Industry with Kiosk Technology

Enhancing Customer Experience through Kiosk Deployment

In a bid to adapt to changing consumer preferences and improve operational efficiency, Jack in the Box has recently installed flip kiosks in nearly 1,500 restaurants. This strategic move is part of the chain’s Jack on Track strategy, which aims to enhance digital channels, close underperforming locations, and explore strategic alternatives for Del Taco.

• Digital channels accounted for 18% of Jack in the Box’s sales systemwide, thanks to the deployment of kiosks and first-party digital activity.
• Kiosk ordering typically leads to higher average tickets and improved upselling opportunities.
• Other major chains like Shake Shack, El Pollo Loco, Yum Brands, Burger King, Wendy’s, and Portillo’s have also been embracing kiosk technology in their restaurants.

Driving Sales and Loyalty through Digital Channels

The emphasis on digital sales at Jack in the Box is expected to boost same-store sales, which experienced a decline of 4.4% in fiscal Q2 2025. By leveraging mobile and digital channels, the company aims to increase active loyalty program membership and create personalized promotions for its customers.

“We feel great about our ability to achieve the target of 20% digital sales ahead of schedule,” said Dawn Hooper, interim CFO of Jack in the Box.

• Kiosks have been installed in all company-owned Del Taco locations, with increasing adoption among franchisees.
• Del Taco’s digital mix is also at 18%, supported by kiosks, third-party delivery, and mobile orders.

The Future of Kiosk Technology in the Food and Beverage Industry

The widespread adoption of kiosks in the food and beverage industry highlights a shift towards more efficient and customer-centric service models. As technology continues to play a crucial role in shaping consumer experiences, kiosks offer several benefits for businesses:

• Improved order accuracy and customization options for customers.
• Enhanced operational efficiency and reduced labor costs for businesses.
• Opportunities for targeted promotions, loyalty programs, and data-driven insights.

Industry Analysis

The increasing deployment of kiosk technology in restaurants signals a broader trend towards digital transformation in the food and beverage industry. This development could have several implications for the global market:

• Supply Chains: Kiosk technology may lead to changes in supply chain dynamics as restaurants optimize their operations for digital sales.
• Pricing: The adoption of kiosks could impact pricing strategies as businesses seek to balance operational costs with customer demand.
• Trade Dynamics: Increased digital sales through kiosks may influence trade dynamics and distribution channels within the industry.
• Strategic Outlook: Companies that successfully integrate kiosk technology into their operations stand to gain a competitive edge in the evolving food and beverage landscape.

Overall, the adoption of kiosks in restaurants represents a significant shift towards a more tech-savvy and customer-focused approach to service delivery. By leveraging digital channels and innovative technologies, food and beverage professionals can enhance customer experiences, drive sales, and position their businesses for long-term success in a rapidly evolving industry.