Retailers Expand Clean Label Protein Snacks with Freeze Dried Meats
Introduction
In recent years, there has been a growing trend towards healthier snack options, with consumers demanding clean label products that are free from artificial ingredients and additives. One particular category that has seen significant growth is protein snacks, as more people are looking to incorporate protein into their diets for various health benefits. Retailers have taken notice of this trend and are expanding their offerings to include clean label protein snacks that feature freeze dried meats.
Growth of Clean Label Protein Snacks
According to market research firm Grand View Research, the global protein snacks market size was valued at $16.5 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028. This growth is driven by increasing health consciousness among consumers, the rise of the fitness and wellness industry, and the demand for convenient and portable snack options.
Benefits of Freeze Dried Meats
Freeze drying is a process that removes moisture from the meat while preserving its nutritional value and flavor. This method of preservation results in a lightweight and shelf-stable product that is ideal for on-the-go snacking. Freeze dried meats are also free from artificial preservatives, making them a clean label option for consumers who are looking for healthier snack choices.
Retailers Embracing the Trend
Several retailers have recognized the growing demand for clean label protein snacks and have expanded their offerings to include freeze dried meats. Companies like Whole Foods Market, Trader Joe’s, and Sprouts Farmers Market have introduced a variety of freeze dried meat snacks, such as beef jerky, turkey bites, and chicken strips. These products are positioned as a healthier alternative to traditional processed meat snacks and have been well-received by consumers.
Industry Insights
The clean label protein snacks market is highly competitive, with both established players and new entrants vying for market share. Retailers are leveraging partnerships with meat suppliers and manufacturers to source high-quality freeze dried meats for their products. Additionally, marketing campaigns highlighting the nutritional benefits and sustainability of freeze dried meats are helping to drive consumer interest and sales.
Financial Data
According to a report by Nielsen, sales of freeze dried meat snacks in the United States reached $1.2 billion in 2020, representing a 15% increase from the previous year. The report also noted that freeze dried meat snacks are outpacing the overall snack category, indicating strong consumer demand for these products. Retailers that have invested in clean label protein snacks with freeze dried meats have seen positive sales growth and are expected to continue expanding their offerings in this category.
Conclusion
As consumers continue to prioritize health and wellness, retailers are responding by expanding their clean label protein snack offerings with freeze dried meats. This trend is driven by the demand for convenient and nutritious snack options, as well as the growing popularity of protein-rich diets. By leveraging partnerships with suppliers, investing in marketing campaigns, and offering a diverse range of products, retailers are well-positioned to capitalize on the growth of the clean label protein snacks market.
