Retail Seed Displays: Shelf Ready Trays and Hanging Sachets
Introduction
Retail seed displays are an essential part of the gardening industry, providing customers with easy access to a variety of seeds for their planting needs. Shelf ready trays and hanging sachets are two popular display options that allow retailers to showcase seeds in an attractive and organized manner. In this report, we will explore the benefits of using these display methods, financial data related to the seed industry, actual companies that utilize these displays, and industry insights on the importance of effective seed displays.
Benefits of Shelf Ready Trays
Shelf ready trays are a convenient and cost-effective way to display seeds in retail settings. These trays are designed to fit neatly on shelves, making it easy for customers to browse and select the seeds they need. The clear packaging of shelf ready trays allows customers to see the seeds without having to open the packaging, which can help increase sales. Additionally, shelf ready trays are easy to restock, making them ideal for busy retail environments.
Benefits of Hanging Sachets
Hanging sachets are another popular option for displaying seeds in retail stores. These small, lightweight packets can be hung on hooks or racks, making them a space-saving display solution. Hanging sachets are often used for smaller seed varieties or seed mixes, allowing customers to easily see and compare different options. The colorful packaging of hanging sachets can also attract customers’ attention and increase impulse purchases.
Financial Data
According to a report by Market Research Future, the global seed market is expected to reach a value of $90.6 billion by 2023, with a compound annual growth rate of 8.5% from 2018 to 2023. This growth is driven by increasing demand for organic and non-GMO seeds, as well as the rising popularity of home gardening and urban farming. Retail seed displays play a crucial role in driving sales in this competitive market, as they help attract customers and showcase the variety of seeds available.
Actual Companies Using Retail Seed Displays
Many seed companies and retailers utilize shelf ready trays and hanging sachets to display their products. One example is Burpee Seeds, a well-known seed company that offers a wide range of vegetable, flower, and herb seeds. Burpee Seeds uses shelf ready trays in garden centers and retail stores to showcase their popular seed varieties. Another example is Botanical Interests, a seed company that specializes in heirloom and organic seeds. Botanical Interests uses hanging sachets to display their unique seed mixes and specialty seeds.
Industry Insights
Effective seed displays are essential for attracting customers and driving sales in the competitive seed market. Retailers should consider the layout and design of their seed displays to create an appealing shopping experience for customers. By using shelf ready trays and hanging sachets, retailers can showcase a wide variety of seeds in an organized and visually appealing way. Additionally, retailers should regularly restock and rotate their seed displays to ensure that they are always well-stocked and up-to-date with the latest seed varieties.
In conclusion, shelf ready trays and hanging sachets are valuable tools for retailers in the seed industry to showcase their products and attract customers. Retailers should consider incorporating these display methods into their stores to enhance the shopping experience for customers and drive sales in the competitive seed market. By utilizing effective seed displays, retailers can increase visibility, boost sales, and create a memorable shopping experience for their customers.
