Retail Merchandising Trends for Packaged Bacon SKUs
The retail industry is constantly evolving, and merchandising plays a crucial role in attracting customers and driving sales. When it comes to packaged bacon SKUs, retailers are adopting new trends to meet consumer demands and stay ahead of the competition. In this report, we will explore the latest retail merchandising trends for packaged bacon SKUs, including financial data, industry insights, and key players in the market.
Increasing Demand for Premium and Artisanal Bacon
One of the key trends in the packaged bacon market is the growing demand for premium and artisanal bacon products. Consumers are increasingly looking for high-quality, flavorful bacon made from ethically sourced ingredients. Retailers are responding to this trend by stocking a variety of premium bacon SKUs from artisanal producers. Brands like Nueske’s, Benton’s, and Tender Belly are gaining popularity among consumers who are willing to pay a premium for superior quality bacon.
According to industry data, sales of premium bacon products have been steadily increasing over the past few years. In 2020, the premium bacon segment accounted for 25% of total packaged bacon sales in the United States, with an annual growth rate of 8%. Retailers are capitalizing on this trend by prominently displaying premium bacon SKUs in-store and highlighting their unique flavor profiles and sourcing practices.
Health-Conscious Consumers Driving Demand for Nitrate-Free and Low-Sodium Bacon
Another important trend in the packaged bacon market is the increasing demand for nitrate-free and low-sodium bacon products. Health-conscious consumers are paying more attention to the ingredients in their food and are seeking out bacon options that are free from artificial additives and preservatives. Retailers are responding to this trend by stocking a variety of nitrate-free and low-sodium bacon SKUs from brands like Applegate Farms, Wellshire Farms, and Pederson’s Natural Farms.
Data shows that sales of nitrate-free and low-sodium bacon products have been growing rapidly in recent years. In 2020, the nitrate-free bacon segment saw a 12% increase in sales, while low-sodium bacon sales grew by 10%. Retailers are merchandising these products prominently in-store and highlighting their health benefits to attract health-conscious consumers.
Expansion of Plant-Based Bacon Alternatives
As plant-based diets become more popular, retailers are also expanding their offerings of plant-based bacon alternatives. Brands like Lightlife, Sweet Earth, and MorningStar Farms are producing plant-based bacon products made from ingredients like soy protein, coconut oil, and spices. These products appeal to vegan and vegetarian consumers, as well as flexitarians looking to reduce their meat consumption.
Industry data shows that sales of plant-based bacon alternatives have been growing rapidly, with a 15% increase in sales in 2020. Retailers are creating dedicated sections for plant-based bacon products in-store and promoting them as a healthier and more sustainable alternative to traditional bacon.
Key Players in the Packaged Bacon Market
Several key players dominate the packaged bacon market, including Smithfield Foods, Hormel Foods, and Tyson Foods. These companies offer a wide range of bacon products, from traditional to premium and artisanal options. Smithfield Foods, for example, is known for its Smithfield brand bacon, which is available in various flavors and cuts. Hormel Foods produces popular bacon brands like Hormel Black Label and Applegate Farms. Tyson Foods offers Wright Brand Bacon, known for its thick-cut, premium quality bacon.
In conclusion, the retail merchandising trends for packaged bacon SKUs are driven by consumer demand for premium, artisanal, nitrate-free, low-sodium, and plant-based alternatives. Retailers are responding to these trends by stocking a variety of bacon products from both traditional and emerging brands. By staying ahead of these trends and offering a diverse selection of bacon SKUs, retailers can attract a wider range of customers and drive sales in the competitive packaged bacon market.
