The global protein market is undergoing a significant transformation, with a new report from Rabobank predicting that seafood will surpass poultry in growth by 2025. This shift is expected to reshape global supply chains and market dynamics, with aquaculture and wild-caught seafood leading the way in protein expansion.

According to Rabobank analysts, seafood production is projected to experience a 2.3% year-on-year growth, rebounding from a 0.3% decline in 2024. Poultry, on the other hand, will continue on its steady growth trajectory, while beef is anticipated to see a decline due to contractions in major producing regions. Pork production is expected to see only marginal growth (+0.1%), stabilizing after a period of rapid expansion from 2021 to 2023 following recovery from African swine fever.

The report also delves into regional shifts in protein production, highlighting key trends across different global markets. Brazil is expected to experience a 1% contraction in animal protein production, while China is projected to see a slight increase following negative growth in 2024. Oceania’s production is expected to remain steady, while North America, Southeast Asia, and the EU-27+UK are expected to experience a slowdown in growth compared to 2024.

While poultry continues to be a stable force in global food production, the resurgence of seafood is poised to shape industry trends in the years to come. This evolution in the protein landscape underscores the dynamic nature of the food industry and the importance of adapting to changing consumer preferences and market conditions.

For a more in-depth analysis, the full Rabobank Global Animal Protein Outlook 2025 report can be accessed on the Rabobank website at: Rabobank Report.

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This content highlights the evolving dynamics of the global protein market and the anticipated growth of seafood as a dominant player in the industry. As consumer preferences shift and market conditions change, it is essential for businesses to stay informed and adapt to emerging trends to remain competitive in the ever-evolving food industry landscape.