Once Upon a Farm, the popular organic baby and kids food brand, has expanded its product line to include Refrigerated Protein Bars specifically designed for growing, active kids. These innovative bars are now available in the refrigerator aisle nationwide, offering a convenient and nutritious snack option for families on the go.
Each Refrigerated Protein Bar is packed with 8 grams of protein sourced from milk and whey concentrate, providing the same amount of protein as 1 cup of whole milk. In addition to the protein boost, these bars also contain real fruit and vegetables, whole grain oats, and no added sugar, making them a wholesome and satisfying snack option for kids of all ages.
Staying true to Once Upon a Farm’s commitment to delivering clean, nutritious, and delicious snacks, the Refrigerated Protein Bars are organic and Non-GMO Project Verified. They come in two fun flavors – Oatmeal Chocolate and Cinnamon Roll – sure to appeal to even the pickiest of eaters.
Jennifer Garner, Co-Founder and Chief Brand Officer of Once Upon a Farm, expressed excitement about the launch of the Refrigerated Protein Bars, stating, “Kids (and grown-ups in the know) have been loving our delicious, refrigerated oat bars. YAY! We love you back! Parents of older kids have made one teeny tiny, colossal request: more protein, please! Once Upon a Farm, at your service – refrigerated protein bars coming right up! We know how important healthy, big energy snacks are to busy kids navigating schoolwork, sports, and play dates. And we know sacrificing taste and texture for nutrition is not an option! We are so excited to share our tasty and nutritious RPB. They are perfectly delicious and made with love for your busy families! Bon appetit!”
The Refrigerated Protein Bar line from Once Upon a Farm is now available for purchase nationwide at retailers such as Target, Costco, Sprouts, and Kroger, as well as online. With a suggested retail price of $2.79 per bar, these bars offer a convenient and affordable snack option for families seeking nutritious and delicious on-the-go options.
Cassandra Curtis, Co-Founder and Chief Innovation Officer of Once Upon a Farm, emphasized the importance of providing kids with nutritious snack options, especially during the “beige phase” where they may be picky eaters. She explained, “This bar is perfect for kids in what we like to call the ‘beige phase,’ where they only want to eat foods like pastas and bread, which leads to them not getting all the nutrients they need, like protein. After years of development, we have finally nailed the sweet spot of delivering a taste and texture that kids love while also giving their body the nutrition it needs with 8 grams of protein. We are beyond excited for everyone to try them!”
With the launch of their Refrigerated Protein Bars, Once Upon a Farm continues to innovate in the organic baby and kids food space, offering families convenient, nutritious, and delicious snack options that parents can feel good about. Whether enjoyed as a quick breakfast on the way to school or a mid-afternoon pick-me-up during sports practice, these bars are sure to become a staple in households across the country.
