Prairie Farms Dairy, based in Edwardsville, Illinois, has recently announced the release of a new product aimed at health-conscious consumers looking for protein-packed and convenient snack options. The cooperative has introduced ProPack Snack, a line of cottage cheese snacks designed to cater to individuals with active lifestyles.
ProPack Snack is sold in 4 oz cups and contains an impressive 12 grams of protein per serving. This high-protein content makes it an ideal choice for those seeking to fuel their bodies with nutritious and satisfying snacks throughout the day. Prairie Farms has partnered with its subsidiary, Hiland Dairy Foods, to distribute the ProPack Snack line, ensuring that consumers have access to this innovative product across various retail channels.
In a statement released by Prairie Farms CEO Matt McClelland and Hiland Dairy president Rick Beaman, the executives expressed their excitement about the launch of ProPack Snack. They emphasized the companies’ dedication to providing high-quality dairy options that align with the evolving lifestyles of modern consumers. McClelland and Beaman highlighted the convenience and versatility of ProPack Snack, noting that it is suitable for post-workout refueling or as a satisfying mid-day snack.
The rollout of ProPack Snack is set to begin this month, with initial distribution at select retailers, convenience stores, schools, institutions, and foodservice outlets. Prairie Farms has outlined plans for expanded distribution throughout the remainder of 2025, ensuring that ProPack Snack reaches a broader audience of consumers seeking nutritious and convenient snack options.
To support the launch of ProPack Snack, Prairie Farms has announced an integrated marketing campaign that will promote the product across various platforms. This campaign will showcase the benefits of ProPack Snack and emphasize its appeal to consumers seeking protein-rich snacks that do not compromise on taste. By leveraging the strengths of both the Prairie Farms and Hiland Dairy brands, the cooperative aims to raise awareness about ProPack Snack and drive consumer interest in this innovative product.
As the demand for healthier snack options continues to grow, Prairie Farms Dairy has positioned itself at the forefront of the market with the introduction of ProPack Snack. By combining high protein content with convenient packaging and great taste, ProPack Snack meets the needs of consumers looking for on-the-go snack solutions that support their active lifestyles. With the promise of expanded distribution and a robust marketing campaign, Prairie Farms is poised to make a significant impact in the dairy snack category with the launch of ProPack Snack.
