Buffalo, N.Y. – Trends Shaping the Future of In-Store Bakeries

Global, family-owned food company Rich Products has revealed key trends that are expected to shape the in-store bakery industry in 2025. While special occasions and celebrations continue to drive bakery purchases, recent research conducted by Rich’s Strategic Insights team indicates a shift towards more intimate gatherings and an increasing desire for personal indulgence, which is contributing to the growth of premium snacking options.

Consumer Behavior: A New Era of Celebrations

Amanda Buonopane, senior manager of Strategic Insights at Rich Products, explains that consumer behavior within the in-store bakery landscape is undergoing rapid evolution. This change is influenced by shifting celebration habits, a burgeoning culture of self-indulgence, and a demand for bold and unique flavors. “At Rich’s, we continuously monitor key macro trends, proprietary consumer insights, and emerging food preferences to assist in-store bakeries in staying ahead of the competition,” Buonopane states. “As smaller gatherings influence product sizes, and the desire for both indulgent and balanced snacking reshapes bakery choices, businesses that adapt to these changes will be better positioned for lasting success.”

Celebrations: Smaller, Yet Meaningful

While consumers remain committed to celebrating special moments, the nature of gatherings is evolving. Although large-scale events still hold significance, there is a marked preference for smaller, more personal gatherings. This shift is affecting product sizes, packaging, and offerings available in the bakery aisle. Consequently, there is a growing demand for smaller cakes, mini desserts, and customizable treats tailored for intimate celebrations. The focus now is on creating special moments without the need for extravagant displays.

The Emergence of a “Treat Myself” Culture

As people navigate busy lifestyles, there is an increasing tendency to embrace self-rewarding moments. Whether acknowledging personal achievements or simply taking a break from a hectic day, the “treat myself” mentality is driving a surge in demand for single-serve bakery items. Shoppers are gravitating toward indulgent pastries, brownies, and other handcrafted treats that provide a satisfying escape. In response, retail bakeries are expanding their selections to include a variety of snack-sized options that cater to this growing trend.

Bold Flavors: The Future of Snacking

The landscape of snacking is undergoing a significant transformation, with bakery products playing a larger role in consumers’ daily routines. According to Rich’s proprietary research, 59% of consumers reported an increase in their snacking habits over the past year, with 50% reaching for a snack at least three to four times a day. This shift is not merely about quantity; it is about quality and variety.

Rich’s research further indicates that consumers are seeking bold and innovative flavor profiles that enhance their snacking experiences, often driven by trends seen on social media. A remarkable 74% of consumers stated they have been influenced to try a snack after viewing it online. In-store bakeries are responding by introducing globally-inspired ingredients and unique flavor combinations, such as sweet-and-savory or "swicy" (sweet-and-spicy) options. Seasonal and limited-edition flavors are also gaining popularity, encouraging shoppers to explore new tastes and textures during each visit.

Rich Products: A Commitment to Innovation

Rich Products Corporation, commonly known as Rich’s, is a family-owned food company dedicated to inspiring possibilities in the culinary world. With an extensive range of products, including cakes, icings, pizzas, appetizers, and specialty toppings, Rich’s serves homes, restaurants, and bakeries globally. The company prides itself not only on exceptional food but also on providing valuable insights that help customers remain competitive, regardless of their size.

With operations in 100 locations worldwide and annual sales exceeding $5.8 billion, Rich’s stands as a global leader in the food industry. Their commitment extends beyond just food; Rich’s also focuses on empowering food industry professionals across various sectors, including foodservice, retail, in-store bakeries, delis, and prepared foods.

Infinite Possibilities, One Family

Rich’s motto, “Infinite Possibilities. One Family,” reflects its dedication to fostering innovation and inclusivity in the food sector. To learn more about Rich’s insights, live events, and educational opportunities, please visit Rich’s Academy.

For further information about Rich Products and to explore their diverse offerings, please visit Richs.com or engage with them on their social media platforms: Facebook, Instagram, LinkedIn, and Twitter.

In conclusion, as the in-store bakery industry adapts to the evolving preferences of consumers, those who embrace these trends and innovate accordingly are likely to secure their position in a competitive landscape. The future of in-store bakeries is not only about celebrating special occasions but also about making every day a reason to indulge.