Keurig Dr Pepper (KDP), headquartered in Burlington, Massachusetts, and Frisco, Texas, recently announced their 2025 new flavor lineup for the U.S. market. This exciting lineup includes new flavors from popular brands such as Dr Pepper, 7UP, A&W, and Snapple. This new range of offerings comes after a successful year of flavor innovation in 2024, which saw the viral success of Dr Pepper Creamy Coconut and the introduction of Canada Dry Fruit Splash Cherry.
Eric Gorli, President of U.S. Refreshment Beverages at Keurig Dr Pepper, expressed enthusiasm for the upcoming launches, stating, “Our 2025 cold beverage pipeline builds on our strong track record of delivering successful consumer-centric innovation across our portfolio of legendary brands. Our team of experts, from flavor scientists to trend spotters, have crafted a dynamic lineup across soft drinks, waters, teas, and juices that will offer consumers nationwide even more choice through new fruit flavors, modern twists on familiar favorites, and zero sugar options.”
The new flavors set to debut nationally within KDP’s cold beverage portfolio include:
– Dr Pepper Blackberry: This new permanent variety combines the original 23 flavors of Dr Pepper with the rich sweetness of blackberry flavor. Consumer interest in blackberry-flavored carbonated soft drinks has been on the rise, with Dr Pepper Blackberry set to be available nationwide in regular and zero sugar varieties across various pack sizes, as well as in fountain and frozen dispensed formats.
– 7UP Tropical: A refreshing blend of 7UP with tropical flavors of mango and peach, offering a burst of summery vibes. This permanent flavor will be available nationwide in regular and zero sugar versions in 12-packs of 12-ounce cans starting in February.
– Snapple Peach Tea & Lemonade: Combining peach tea flavor with the citrusy tang of classic lemonade, this permanent innovation will hit shelves in March in a variety of pack sizes nationwide.
– Bai Simbu Strawberry and Bai Shala Coconut Strawberry: These two new additions to the Bai lineup feature the delicious berry flavor and are sweetened with plant-based stevia. Launching later this month, both varieties support a healthy immune system, with Simbu Strawberry providing a good source of vitamin C and zinc, and Shala Coconut Strawberry offering a good source of vitamin E and zinc.
– A&W Ice Cream Sundae: Inspired by the nostalgic combination of sweet vanilla ice cream and rich fudge flavor, this limited-time offering comes in both regular and zero sugar options in 12-packs of 12-ounce cans, available starting in August.
– RC Cola Zero Sugar: For the first time, the iconic cola taste of RC Cola will be available with zero sugar. This new offering will be rolled out to expanded retailers nationwide in February in 12-packs of 12-ounce cans and 2-liter options.
In addition to the nationwide launches, KDP will also introduce a variety of retailer-exclusive and regional offerings throughout the year from beloved brands like Sunkist, Crush, Mott’s, and more.
Overall, Keurig Dr Pepper’s 2025 new flavor lineup showcases their commitment to innovation and providing consumers with a diverse array of beverage options to suit every taste preference. With a focus on fruit flavors, modern twists, and zero sugar alternatives, KDP continues to lead the way in the beverage industry, delivering exciting new choices to consumers across the country.