Sunkist is ramping up the flavor this summer by highlighting the bold, tangy refreshment of California-grown grapefruit and introducing a new way to enjoy it with the 3lb and 5lb Grapefruit Combo Bags, now available for nationwide shipping.
As the demand for citrus continues to rise and consumers seek fresh, convenient options, Sunkist’s Grapefruit combo bag is perfectly tailored for summer occasions, from backyard brunches to on-the-go recipes. Cassie Howard, Sr. Director of Category Management and Marketing at Sunkist Growers, Inc., expressed, “Grapefruit adds a bold, refreshing twist to summer. While citrus is often associated with winter, our grapefruit and summer varieties are ideal for warm-weather moments. With our new combo bags, we aim to make it easier for families to enjoy fresh Sunkist citrus with convenience and value in mind.”
A recent study commissioned by Sunkist revealed that citrus consumption is on the rise, with over 80% of fresh fruit consumers incorporating some form of citrus into their diet weekly, marking a 6-point year-over-year increase. Grapefruit, in particular, is gaining popularity among health-conscious shoppers, with the premium perception of Sunkist fruit increasing over the past year.
The newly designed combo bag, available for California-grown Star Ruby and Marsh Ruby grapefruit varieties, offers a vibrant mix that delivers both taste and nutrition throughout the summer. Howard emphasized that the combo bag caters to consumer preferences for flavor, variety, visible freshness, and the trusted quality of Sunkist citrus, making it suitable for families, food enthusiasts, and wellness-driven shoppers alike.
In-market trials of Sunkist grapefruit have shown strong resonance with today’s citrus consumers, with praises for the sweet-tart flavor, high vitamin C content, and additional nutritional benefits like vitamin A and fiber. Most consumers enjoy grapefruit as a morning boost or snack, with over half expressing interest in incorporating grapefruit into more meals, especially at dinner. With 80% viewing it as an incremental addition to their fruit selection, the combo bag presents an opportunity to drive repeat purchases and introduce new usage occasions.
Sunkist is also introducing exciting new recipes for consumers this summer, including Grapefruit Breakfast Boats, Grapefruit Coconut Pie Cups, and Grapefruit Ceviche, providing refreshing options for breakfast, dessert, and appetizers.
To enhance the category in-store, Sunkist is hosting a Grapefruit Display Contest from May 1 to August 1, encouraging retailers to participate and showcase their creativity. Retailers can contact their local Sunkist sales rep for contest rules and details.
In addition to grapefruit, Sunkist’s seasonal lineup features sweet Valencia oranges and bright, flavorful lemons, available in both conventional and organic varieties. This collection reflects quality, grown by generations of family farmers who have a deep understanding of citrus.
With every piece of fruit packed with flavor, color, and refreshment, Sunkist’s summer lineup invites citrus enthusiasts to embrace the season and enjoy the Sunny Days ahead.
