Little Caesars, the Official Pizza Sponsor of the NFL, is set to make a triumphant return to Super Bowl advertising after its initial foray into big-game marketing in 2020. The renowned pizza chain will be launching a 30-second commercial during the Super Bowl on Feb. 9, marking a significant milestone in its partnership with the NFL.
Greg Hamilton, Chief Marketing Officer of Little Caesars, expressed his excitement about the brand’s return to the Super Bowl stage. In a press release, Hamilton stated, “We are ecstatic to return to the Super Bowl and are excited to deliver more than just delicious pizza. This year’s commercial will highlight what makes Little Caesars unique in a bold, crazy-fun way, capturing the kind of energy we love to share with our fans. Additionally, there might be something new and exciting to reveal about our hottest product, Crazy Puffs, during Super Bowl LIX week.”
Having been the Official Pizza Sponsor of the NFL for three years running, Little Caesars has once again teamed up with its creative agency of record, McKinney, to develop the commercials for the big game. Jameson Rossi, group creative director at McKinney, shared his enthusiasm for collaborating with Little Caesars on this campaign, stating, “Working with Little Caesars on this campaign has been an incredible experience. Their bold, fun, and innovative approach to connecting with their fans aligns perfectly with what we strive to achieve creatively. Together, we have created a Super Bowl LIX spot that will remind viewers why Little Caesars is such a beloved and iconic brand.”
Founded in 1959 and headquartered in downtown Detroit, Little Caesars has established a global presence with locations in all 50 states and 29 countries and territories. The brand’s longstanding commitment to delivering high-quality, affordable pizza has solidified its reputation as a household name in the pizza industry.
As Little Caesars gears up for its Super Bowl commercial debut, fans can anticipate a captivating and entertaining ad that showcases the brand’s unique personality and commitment to delivering great-tasting pizza. With the support of its loyal fan base and creative partners, Little Caesars is poised to make a lasting impression during one of the most-watched television events of the year.
In conclusion, Little Caesars’ return to Super Bowl advertising marks a significant moment for the brand as it continues to engage with consumers in new and exciting ways. With a focus on creativity, innovation, and authenticity, Little Caesars is set to captivate audiences with its upcoming commercial and reinforce its position as a beloved and iconic pizza brand. Fans of Little Caesars and football enthusiasts alike can look forward to a memorable viewing experience during Super Bowl LIX as Little Caesars takes center stage on game day.
