My Better Batch was founded by Lindsay Hancock, a former executive at KIND Snacks, with the goal of making baking from scratch easier and more convenient. Lindsay took on 90% of the work by sourcing premium ingredients and creating a simple mix-and-bake solution that allows customers to make homemade-tasting cookies with just the addition of egg and butter.
On the Startup to Scale podcast, Lindsay shares her journey of starting My Better Batch and breaking into retailers like Sprouts. She discusses the challenges and successes she has faced along the way, offering valuable insights for other food, beverage, and CPG founders looking to grow their businesses.
Foodbevy, the host of Startup to Scale, is an online community dedicated to connecting emerging food and beverage entrepreneurs with resources and partners to help them succeed. By visiting Foodbevy.com, founders can learn more about becoming a member or industry partner and access the tools they need to take their businesses to the next level.
Lindsay’s innovative approach to simplifying the baking process has resonated with customers who appreciate the convenience and quality of My Better Batch products. By focusing on premium ingredients and a user-friendly baking experience, Lindsay has carved out a unique niche in the market and built a loyal customer base.
Through her appearance on the Startup to Scale podcast, Lindsay hopes to inspire other entrepreneurs to pursue their passion and overcome the challenges of starting and growing a business in the highly competitive food and beverage industry. By sharing her story and insights, Lindsay aims to empower fellow founders to navigate the complexities of the market and achieve their business goals.
As My Better Batch continues to expand its presence in retailers like Sprouts and beyond, Lindsay remains committed to delivering delicious, homemade-tasting cookies that customers can enjoy with minimal effort. By staying true to her vision and values, Lindsay has positioned My Better Batch for long-term success and growth in the competitive food and beverage market.
For more information about My Better Batch and Lindsay’s journey as a founder, listeners can tune into the Startup to Scale podcast on Foodbevy.com. By learning from Lindsay’s experiences and applying her lessons to their own businesses, entrepreneurs can gain valuable insights and inspiration to take their companies to the next level.
In conclusion, My Better Batch is a shining example of how innovation and passion can drive success in the food and beverage industry. Lindsay Hancock’s dedication to simplifying the baking process and delivering high-quality products has set My Better Batch apart in a crowded market. Through her appearance on the Startup to Scale podcast, Lindsay is sharing her story and inspiring entrepreneurs to pursue their dreams and build successful businesses in the competitive world of food and beverage.