The Restaurant & Innovation Summit in Myrtle Beach, South Carolina, scheduled for March 11 to 13, will feature a panel discussion on the importance of leveraging data to cultivate lifetime customer loyalty and brand advocacy in the restaurant industry. This panel will bring together industry experts to share insights on how restaurants can effectively utilize customer data to enhance their customer experiences and drive loyalty.
Alicia DiStefano, VP and practice lead of QSR and Dining at InMarket, will moderate the discussion with panelists including Jon Canter, VP of franchising at ClusterTruck, Christopher Caudill, SVP of marketing and innovation at Long John Silver’s, Ivy Hanks, director of marketing at Bad Ass Coffee of Hawaii, Shelby Kier, director of digital marketing at BRIX Holdings, and Devin Schneider, director of brand development at Jeremiah’s Italian Ice. Together, these experts will explore strategies for analyzing customer preferences, purchasing habits, and other data points to create personalized experiences.
The panel discussion will focus on key areas such as making targeted promotions and recommendations, understanding what drives customer loyalty, and addressing customer pain points. Ivy Hanks emphasized the impact of utilizing data for customer experience initiatives, highlighting the importance of personalized interactions that make customers feel valued and understood. By leveraging data to tailor rewards and offers to individual preferences, restaurants can build authentic connections with their customers and drive engagement.
In addition to the panel on leveraging data for customer loyalty, the summit will feature a range of other panels and keynote sessions focused on customer experience initiatives in the restaurant industry. For example, the opening keynote will feature Tabassum Zalotrawala, SVP and chief development officer at McDonald’s, discussing how the fast food giant is leveraging technology, restaurant design tactics, and operations to enhance the overall customer experience.
Restaurant operators, marketers, and industry professionals interested in attending the Restaurant & Innovation Summit can register for the event online. Early bird pricing is available until February 7, and attendees can use the code AMCEDIT20 for a 20% discount on registration. This event offers a valuable opportunity for industry professionals to gain insights from experts, network with peers, and explore innovative strategies for driving customer loyalty and brand advocacy in the competitive restaurant industry.
Overall, the Restaurant & Innovation Summit promises to be a valuable event for restaurant professionals looking to stay ahead of the curve in an increasingly competitive industry. By leveraging data and technology to enhance customer experiences, restaurants can build lasting relationships with their customers and drive loyalty and advocacy for their brands. Don’t miss out on this opportunity to learn from industry leaders and experts at the forefront of innovation in the restaurant industry. Register today and secure your spot at this must-attend event in Myrtle Beach, South Carolina.
