After more than 30 years of operating as part of the Molson Coors family, Dick and Jake Leinenkugel have announced their intentions to repurchase their family’s brewery in Chippewa Falls, Wisconsin. The Leinenkugel family has a long and storied history in the brewing industry, dating back to 1867 when Jacob Leinenkugel founded the brewery that bears their name.
The decision to buy back the brewery comes as Molson Coors plans to shut down operations at the Chippewa Falls facility on Friday, January 17, resulting in the layoff of 56 workers. This news has been met with sadness and disappointment by the community, as the brewery has been a staple in the area for generations.
Dick and Jake Leinenkugel have expressed their commitment to preserving the legacy of the brewery and ensuring its continued success. They believe that returning the brewery to family ownership will allow them to focus on producing high-quality, craft beers that have been the hallmark of the Leinenkugel brand for over a century.
In a statement released to the press, Dick Leinenkugel said, “This brewery is more than just a business to us – it’s a part of our family history and a source of pride for the Chippewa Falls community. We are dedicated to keeping the brewery open and preserving the jobs of our employees, who are like family to us.”
Jake Leinenkugel echoed his brother’s sentiments, stating, “We have a deep connection to this brewery and the people who work here. We believe that by returning the brewery to family ownership, we can ensure its long-term success and continue to produce the high-quality beers that our customers have come to love.”
The Leinenkugel brothers have already begun discussions with Molson Coors about repurchasing the brewery and are hopeful that a deal can be reached in the coming weeks. They have also reached out to local officials and community leaders to seek their support in this endeavor.
The potential repurchase of the Leinenkugel brewery by Dick and Jake Leinenkugel represents a new chapter in the history of this iconic brand. The Leinenkugel family has a deep-rooted connection to the Chippewa Falls community, and their commitment to preserving the brewery’s legacy is a testament to their dedication to their family’s heritage.
If successful in their efforts to buy back the brewery, Dick and Jake Leinenkugel plan to invest in new equipment and technology to modernize the facility and increase production capacity. They also intend to expand distribution of their beers to new markets and explore opportunities for growth and innovation in the craft beer industry.
The Leinenkugel brothers are optimistic about the future of the brewery and are confident that with their leadership and vision, they can revitalize the brand and ensure its continued success for generations to come. They are grateful for the outpouring of support from the community and are excited about the prospect of returning the brewery to its rightful place as a cornerstone of the Chippewa Falls community.
As the Leinenkugel family prepares to embark on this new chapter in their brewery’s history, they remain committed to upholding the values of quality, tradition, and community that have defined their brand for over a century. With their passion for brewing and their deep connection to the Chippewa Falls community, Dick and Jake Leinenkugel are poised to write the next chapter in the storied history of the Leinenkugel brewery.