K. Spoetzl Brewery, an independent, family-owned establishment, has proudly announced the revival of the historic Texas Special beer brand. Dating back to 1933, Texas Special was originally crafted to commemorate the repeal of Prohibition and quickly became a local favorite until the 1960s. At that time, larger domestic brewers flooded the market with aggressive pricing and tactics, ultimately making it difficult for small-scale producers like Texas Special to thrive. However, with a renewed recipe and a commitment to quality, Texas Special is back and better than ever, offering a smooth, easy-drinking experience that pays homage to nearly a century of brewing tradition.
In addition to the revival of Texas Special, the brand has introduced Texas Special Light, a lighter version of the classic Texas brew. Both beers are meticulously brewed in Shiner, Texas, using only the finest ingredients such as artesian well water and premium grains. Texas Special boasts a 4.4% ABV and is described as an American-style lager with a crisp, refreshing taste and a smooth, easy finish. The aroma features hints of malt sweetness, grain, and fresh bread, complemented by a delicate floral hop note. On the palate, Texas Special delivers a clean, bright experience with a lighter body and moderate carbonation, culminating in a smooth finish with a slight lingering sweetness. This beer pairs perfectly with Texas-style smoked brisket, ribs, and sausage, enhancing the flavors of these beloved dishes.
Meanwhile, Texas Special Light offers a refined, lighter take on the original brew with a 4% ABV. This American-style light lager presents a delicate aroma of sweet malt and subtle hops, delivering a clean, crisp profile with soft malt undertones and a hint of hop bitterness for a smooth finish. Both Texas Special and Texas Special Light are crafted with precision and care to embody the spirit of Texas pride and craftsmanship, catering to those who appreciate life’s simple pleasures and honest drinking experiences.
Nick Weiland, the director of marketing at K. Spoetzl Brewery, expressed his pride in reintroducing these iconic beers to a new generation. He emphasized that Texas Special and Texas Special Light perfectly encapsulate the essence of Texas pride and craftsmanship, appealing to individuals who value authenticity and quality in their beverages. To further enhance the brand’s image, the original typography of the cans has been refreshed and elevated, with subtle adjustments to highlight the word “Texas” more prominently and a star added to the badge to signify the brewery’s hometown.
Both Texas Special and Texas Special Light are available for purchase at a retail price of $13.99 for a 12-pack of 12-ounce cans, exclusively in stores throughout Texas. For more information and updates about the brand, consumers are encouraged to visit the official website at www.txspecial.com.
In conclusion, the revival of Texas Special and the introduction of Texas Special Light mark a significant milestone for K. Spoetzl Brewery, showcasing a commitment to honoring tradition, quality, and Texan spirit. These beers are not just beverages; they are a tribute to the rich history of brewing excellence in Texas and a celebration of simple joys and good, honest drinking experiences.
