Introduction
Jerky, a popular snack known for its long shelf life and high protein content, has become a staple in convenience stores, gas stations, and online sales platforms. In this report, we will delve into the market trends, financial data, and industry insights related to the sale of jerky in these channels.
Convenience Stores
Market Trends
Convenience stores are a key distribution channel for jerky, offering a wide selection of brands and flavors to cater to the diverse preferences of consumers. According to market research firm Statista, the global convenience store market size was valued at over $2 trillion in 2020, with a projected growth rate of 4.5% from 2021 to 2026.
Financial Data
In the United States alone, the convenience store industry generated approximately $654 billion in sales revenue in 2020, according to the National Association of Convenience Stores (NACS). Jerky sales accounted for a significant portion of this revenue, with popular brands such as Jack Link’s, Slim Jim, and Krave dominating the market.
Industry Insights
Convenience stores play a crucial role in driving impulse purchases of jerky, as consumers often grab a pack of jerky while refueling their vehicles or making quick stops for snacks. To capitalize on this behavior, jerky brands invest in eye-catching packaging and strategic placement within convenience stores to attract customers’ attention.
Gas Stations
Market Trends
Gas stations are another key outlet for jerky sales, as they cater to on-the-go consumers looking for quick and convenient snack options. With the increasing demand for portable and protein-rich snacks, jerky has become a popular choice among travelers and commuters.
Financial Data
The gas station retail market has experienced steady growth in recent years, with total sales reaching $534 billion in 2020, according to IBISWorld. Jerky sales at gas stations contribute to this revenue stream, with leading brands leveraging partnerships with gas station chains to expand their reach.
Industry Insights
Gas stations often display jerky near the checkout counter or in prominent locations within the store to encourage impulse purchases. Brands also collaborate with gas station owners to offer exclusive promotions and discounts, driving sales volume and customer loyalty.
Online Sales
Market Trends
The rise of e-commerce has transformed the way consumers shop for jerky, with online sales platforms providing a convenient and accessible channel for purchasing snacks. According to eMarketer, global e-commerce sales are projected to surpass $5 trillion by 2022, with food and beverage products like jerky contributing to this growth.
Financial Data
Online jerky sales have seen a significant uptick in recent years, with major e-commerce platforms like Amazon and Walmart reporting strong demand for jerky products. In 2020, online jerky sales in the US alone exceeded $1 billion, according to Nielsen data, reflecting the shifting consumer preferences towards online shopping.
Industry Insights
To capitalize on the growing trend of online jerky sales, brands invest in digital marketing strategies, influencer partnerships, and targeted advertising campaigns to reach a wider audience of online shoppers. E-commerce platforms also offer a platform for smaller jerky brands to showcase their products and compete with established players in the market.
In conclusion, jerky sales in convenience stores, gas stations, and online channels continue to thrive, driven by consumer demand for portable, protein-rich snacks. By leveraging market trends, financial data, and industry insights, jerky brands can optimize their sales strategies and capitalize on the growing popularity of this beloved snack.
