Introduction
The global market for jerky as a high protein snack has been experiencing significant growth in recent years. Consumers are increasingly looking for healthy and convenient snack options, and jerky fits the bill perfectly. In this report, we will explore the factors driving the growth of the jerky market, analyze key industry players, and provide insights into the future trends of this industry.
Market Overview
Global Market Size
The global jerky market was valued at $2.77 billion in 2020 and is projected to reach $3.84 billion by 2025, growing at a CAGR of 6.7% during the forecast period. The increasing demand for high-protein snacks, rising health consciousness among consumers, and the availability of a wide variety of flavors and meat options are driving the growth of the market.
Key Drivers
One of the key drivers of the growth of the jerky market is the increasing awareness about the health benefits of consuming high-protein snacks. Jerky is a rich source of protein, making it an ideal snack for consumers looking to increase their protein intake. Additionally, jerky is low in fat and calories, making it a healthier alternative to traditional snacks like chips and cookies.
Market Trends
One of the trends shaping the jerky market is the growing popularity of plant-based jerky. With the rise of vegan and vegetarian diets, manufacturers are introducing plant-based jerky options made from ingredients like soy, seitan, and mushrooms. This trend is expected to continue as consumers become more conscious of their environmental impact and seek out sustainable snack options.
Key Players
Jack Link’s
Jack Link’s is one of the leading players in the global jerky market, with a wide range of products including beef jerky, turkey jerky, and pork jerky. The company’s jerky products are known for their high quality and great taste, making them a favorite among consumers. Jack Link’s has a strong presence in North America, Europe, and Asia, and continues to expand its market share through innovative product offerings.
Oberto Snacks
Oberto Snacks is another major player in the jerky market, offering a variety of jerky products made from beef, turkey, and chicken. The company’s jerky products are known for their bold flavors and high protein content, making them a popular choice among consumers. Oberto Snacks has a strong presence in the US market and is constantly introducing new flavors and packaging options to cater to changing consumer preferences.
Future Outlook
The future of the jerky market looks promising, with continued growth expected in the coming years. As consumers become more health-conscious and seek out convenient snack options, the demand for high-protein snacks like jerky is expected to increase. Manufacturers are likely to continue innovating with new flavors, ingredients, and packaging options to attract a wider range of consumers.
In conclusion, the global growth of jerky as a high protein snack is driven by factors such as increasing health consciousness, demand for convenient snack options, and the availability of a wide variety of flavors and meat options. Key players in the industry, such as Jack Link’s and Oberto Snacks, are continuing to innovate and expand their market share. The future outlook for the jerky market is positive, with continued growth expected in the years to come.
