Functional Beverages and Shots Featuring Turmeric, Ginger, and Beetroot Extracts
Introduction
Functional beverages and shots have gained popularity in recent years as consumers seek out products that offer health benefits beyond just hydration. Turmeric, ginger, and beetroot extracts are three ingredients that have become increasingly popular in the functional beverage market due to their numerous health benefits. In this report, we will explore the rise of functional beverages and shots featuring these ingredients, as well as the companies leading the way in this growing industry.
Market Overview
The functional beverage market is experiencing rapid growth, with consumers becoming more health-conscious and seeking out products that offer added benefits. According to Market Research Future, the global functional beverage market is expected to reach $208.13 billion by 2023, with a compound annual growth rate of 6.1%. This growth is driven by factors such as increasing consumer awareness of health and wellness, as well as the rise of innovative ingredients like turmeric, ginger, and beetroot extracts.
Health Benefits of Turmeric, Ginger, and Beetroot
Turmeric, ginger, and beetroot are all known for their powerful health benefits. Turmeric contains curcumin, a compound with anti-inflammatory and antioxidant properties. Ginger is well-known for its ability to aid digestion and reduce nausea. Beetroot is rich in nitrates, which can help lower blood pressure and improve athletic performance. By incorporating these ingredients into functional beverages and shots, companies are able to offer consumers a convenient way to access these health benefits.
Leading Companies in the Functional Beverage Market
Several companies have emerged as leaders in the functional beverage market, offering products that feature turmeric, ginger, and beetroot extracts. One such company is Suja Juice, known for its line of cold-pressed organic juices and shots that contain a variety of superfoods, including turmeric and ginger. Another key player is Rebbl, which offers a range of plant-based beverages that feature ingredients like turmeric and beetroot. These companies have capitalized on the growing demand for functional beverages that offer both taste and health benefits.
Financial Data and Industry Insights
In 2020, the global functional beverage market was valued at $148.1 billion, with North America accounting for the largest market share. The market is projected to continue growing, driven by factors such as increasing consumer awareness of health and wellness, as well as the development of innovative products that incorporate trending ingredients like turmeric, ginger, and beetroot. Companies that are able to tap into this growing market and offer products that meet consumer demand for health and convenience are likely to see success in the coming years.
Conclusion
Functional beverages and shots featuring turmeric, ginger, and beetroot extracts are gaining popularity as consumers look for convenient ways to improve their health and well-being. The market for these products is projected to continue growing, driven by increasing consumer awareness of the benefits of these ingredients. Companies that are able to innovate and offer products that meet consumer demand for both taste and health benefits are well-positioned to succeed in this growing industry.
