Introduction

In recent years, there has been a significant rise in the popularity of vegan, keto, and low sugar diets. As a result, frozen dessert brands are increasingly targeting this niche market segment to cater to the growing demand for healthier and more sustainable options. This report will explore the strategies and offerings of frozen dessert brands that are specifically targeting vegan, keto, and low sugar consumers.

The Rise of Vegan, Keto, and Low Sugar Diets

Industry Trends

According to a report by Grand View Research, the global vegan food market is projected to reach $31.4 billion by 2026, with a compound annual growth rate (CAGR) of 9.6%. Similarly, the keto diet market is experiencing rapid growth, with a projected CAGR of 5.5% between 2021 and 2028. As for low sugar diets, a study by Market Research Future predicts a CAGR of 5.5% from 2020 to 2027.

Consumer Demand

Consumers are increasingly looking for healthier alternatives to traditional frozen desserts that are high in sugar and dairy. Vegan, keto, and low sugar options are appealing to those seeking healthier choices that align with their dietary preferences and lifestyle. This shift in consumer demand has prompted frozen dessert brands to innovate and develop products that cater to these specific needs.

Frozen Dessert Brands Targeting Vegan, Keto, and Low Sugar Consumers

1. Halo Top

Halo Top is a popular frozen dessert brand that offers a wide range of low-calorie, high-protein, and low-sugar options. Their vegan flavors include dairy-free varieties made with coconut milk and almond milk. Halo Top has capitalized on the demand for healthier frozen desserts by providing consumers with guilt-free options that are suitable for vegan, keto, and low sugar diets.

Financial Data

Halo Top reported revenue of $347 million in 2020, with a growth rate of 10% from the previous year. The brand’s success can be attributed to its innovative product offerings and strategic marketing campaigns targeting health-conscious consumers.

2. So Delicious

So Delicious is a leading brand in the plant-based frozen dessert market, offering a variety of dairy-free and vegan options. Their products are made with coconut milk, almond milk, and cashew milk, catering to consumers following vegan, keto, and low sugar diets. So Delicious has gained popularity for its creamy and flavorful frozen desserts that are free from artificial ingredients and preservatives.

Financial Data

So Delicious generated revenue of $120 million in 2020, with a growth rate of 8% compared to the previous year. The brand’s commitment to quality ingredients and innovative flavors has helped establish its position in the competitive frozen dessert market.

3. Enlightened

Enlightened is known for its low-calorie, high-protein, and low-sugar frozen desserts that cater to consumers seeking healthier alternatives. The brand offers a wide range of vegan and keto-friendly options, including dairy-free pints and bars. Enlightened has gained a loyal following among health-conscious consumers looking for indulgent treats without the guilt.

Financial Data

Enlightened reported revenue of $65 million in 2020, with a growth rate of 12% from the previous year. The brand’s focus on innovative product development and consumer engagement has contributed to its success in the competitive frozen dessert market.

Conclusion

The demand for vegan, keto, and low sugar frozen desserts is on the rise, prompting brands to innovate and cater to health-conscious consumers. Halo Top, So Delicious, and Enlightened are just a few examples of frozen dessert brands that are successfully targeting this niche market segment. With the continued growth of the vegan, keto, and low sugar diet trends, we can expect to see more brands entering the market and offering innovative products to meet the needs of health-conscious consumers.