Introduction

Freeze-dried protein snacks have been gaining popularity in recent years, especially among those following keto and paleo diets. These snacks provide a convenient and portable way to get a protein boost without sacrificing taste or nutrition. As a result, more and more companies are entering the market to meet the growing demand for these products.

Market Overview

The market for freeze-dried protein snacks is expected to continue growing at a steady pace in the coming years. According to a report by Market Research Future, the global freeze-dried food market is projected to reach $72 billion by 2023, with a compound annual growth rate (CAGR) of 7.5% from 2017 to 2023. This growth is driven by increasing consumer demand for healthy and convenient snack options.

Key Players

Several key players dominate the freeze-dried protein snack market, including companies like EPIC Provisions, The New Primal, and Wild Zora. These companies offer a variety of protein snacks made from high-quality ingredients that cater to the specific dietary needs of keto and paleo consumers.

Financial Data

EPIC Provisions, a leading brand in the freeze-dried protein snack market, reported revenues of $20 million in 2020, a 15% increase from the previous year. The company has experienced rapid growth as more consumers turn to keto and paleo diets for health and weight loss benefits. Similarly, The New Primal saw a 10% increase in sales, reaching $12 million in 2020.

Industry Insights

The rise of freeze-dried protein snacks can be attributed to several factors, including the increasing popularity of low-carb diets like keto and paleo. These diets emphasize the consumption of whole, unprocessed foods, making freeze-dried snacks an ideal choice for those looking to avoid added sugars and preservatives. Additionally, the convenience and portability of these snacks make them a convenient option for busy consumers on the go.

Trends

One of the key trends in the freeze-dried protein snack market is the use of clean and transparent ingredients. Consumers are becoming more discerning about the quality of the food they eat and are seeking out products made with simple, recognizable ingredients. Companies that prioritize transparency and authenticity in their products are likely to see continued success in this market.

Volume

The volume of freeze-dried protein snacks sold in the US market is expected to reach 100 million units by 2025, according to a report by Grand View Research. This growth is driven by the increasing demand for convenient, on-the-go snack options that are also high in protein and low in carbs.

Conclusion

In conclusion, the freeze-dried protein snack market is poised for continued growth as more consumers embrace keto and paleo diets. With key players like EPIC Provisions and The New Primal leading the way, the market is expected to expand and innovate to meet the evolving needs of health-conscious consumers. As demand for healthy and convenient snack options continues to rise, freeze-dried protein snacks are likely to remain a popular choice for those looking to maintain a balanced diet while on the go.