Ferrero Group, a global sweet-packaged snack and candy company, recently announced the signing of an agreement to acquire Power Crunch from Bio-Nutritional Research Group, Inc. Power Crunch, founded in 1996, boasts a portfolio of protein snacks that includes wafer bars and high-protein crisps introduced in 2024.

Michael Lindsey, president and chief business officer of Ferrero North America, expressed excitement about the acquisition, stating, “We’re thrilled to welcome Power Crunch to the Ferrero family and our ever-expanding portfolio of products in the U.S. The quality craftsmanship and thoughtful investment Ferrero applies to our portfolio has driven our success across categories. We look forward to applying the same formula to the better-for-you category, starting with the distinctive products produced by the exceptional Power Crunch team.”

As part of the acquisition, Ferrero will be taking over an office site in Irvine, CA, with around 50 employees from Power Crunch joining the Ferrero Group in North America. Power Crunch founder and CEO, Kevin Lawrence, sees the acquisition as a significant opportunity, stating, “Power Crunch joining Ferrero is an amazing opportunity. The company’s commitment to quality and ambitions in the better-for-you snacks category will help bring Power Crunch to more consumers than ever before.”

This move further solidifies Ferrero’s presence in the better-for-you product category, following previous acquisitions of Fulfil and Eat Natural in Europe. It also aligns with Ferrero’s strategy to expand its footprint in the U.S., following the integration of everyday chocolate brands like Butterfinger, Baby Ruth, and Crunch, as well as cookie brands Keebler, Famous Amos, and Mother’s. In 2022, Ferrero also welcomed Iowa-based ice cream company Wells Enterprises into the Ferrero Group.

The planned acquisition is expected to close in the coming weeks, pending customary closing conditions. Ferrero Group has been recognized as one of the top candy companies globally, as evidenced by its inclusion in the Candy Industry’s “Global Top 100 Candy Companies” list. For more information on the current rankings, you can visit the Candy Industry website.

Overall, Ferrero’s acquisition of Power Crunch demonstrates the company’s commitment to innovation and growth in the better-for-you snack category. By adding Power Crunch’s unique products to its portfolio, Ferrero aims to reach a wider consumer base and continue its trajectory of success in the snack and candy industry.