KFC is set to launch a new concept called Saucy by KFC in Orlando, Florida, which will feature 11 new dips and crispy chicken tenders along with an 11-item beverage menu. This new concept aims to differentiate KFC from its competitors and attract more customers by offering unique menu items and a focus on tech-driven solutions.
The chain has partnered with Flybuy to deploy various artificial intelligence technologies, including order-ahead pickup and the tech firm’s proprietary AI-enhanced location engine. This partnership will enhance the customer experience by ensuring quick order processing and high-quality food preparation.
Saucy by KFC will offer a variety of menu options, including individual sauces or a flight of four with a choice of tenders. Customers can also enjoy items like Hawaiian rolls, crinkle-cut fries, coleslaw, EZ Crispy Sandwich, Spicy Queso Crunch Sandwich, and various combos. Desserts such as chocolate mousse cake and key lime cake will also be available.
In addition to its innovative menu, Saucy will offer digital ordering options, drive-thru, mobile order pickup, and in-store ordering. Customers can use kiosks for in-store orders, and the Saucy app will provide a personalized experience for users.
Flybuy’s technology will help streamline the ordering process by providing real-time order updates based on customer location, preparation time, and pickup channel. This will ensure that orders are made fresh and delivered promptly, resulting in fast speed of service, high food quality, and quick order handoffs.
The restaurant will feature a range of amenities, including curbside and mobile pickup, drive-thru, ample dining room space, kiosk ordering, mobile pickup shelves, and digital order tracking. Customers will also have access to a variety of combo options to suit their preferences.
KFC’s new concept follows a trend in the industry, with other chains like Taco Bell and McDonald’s also launching secondary concepts to diversify their offerings and attract new customers. By focusing on unique menu items, tech-driven solutions, and a personalized customer experience, KFC aims to differentiate itself in a competitive market and drive growth for the brand.
Overall, Saucy by KFC represents a strategic move by the chain to innovate and adapt to changing consumer preferences, setting a new standard for fast-casual dining experiences. With a focus on quality, convenience, and personalization, KFC is poised to succeed with its new concept and continue to drive growth in the competitive fast-food industry.