Curefoods, a prominent player in the Indian food market, has recently made a significant acquisition by taking over the south and west India operations of Krispy Kreme. Previously managed by Landmark Group, the nearly 50 points of access in India will now be under the umbrella of Curefoods. In a strategic move, Curefoods has entered into a multi-year franchising agreement with Krispy Kreme to develop an additional 350 points of access in India over the next five years. As part of this acquisition, Landmark Hospitality Services Ltd. will also take a stake in Curefoods India.
Ankit Nagori, the founder of Curefoods, expressed his excitement about this new partnership, stating, “We are thrilled to bring Krispy Kreme into Curefoods. The brand’s global legacy and strong consumer appeal align perfectly with our vision of offering diverse, high-quality food experiences. This partnership underscores our commitment to expanding into categories beyond our cloud kitchen ecosystem and investing in well-loved brands to enhance our presence in India’s food market.”
Curefoods is already a well-established player in the Indian food industry, with a portfolio of brands such as EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani, and Frozen Battle. The company currently operates more than 500 cloud kitchens and offline stores catering to over 40 cities in India. This acquisition of Krispy Kreme’s operations will further solidify Curefoods’ position in the market and expand its reach to a wider consumer base.
On the other hand, Krispy Kreme, Inc., based in Charlotte, NC, has set a long-term goal of reaching 100,000 points of access globally. This acquisition by Curefoods will not only support Krispy Kreme in achieving its ambitious goal but also provide the brand with a strong foothold in the Indian market through Curefoods’ extensive network and expertise.
The acquisition of Krispy Kreme’s operations by Curefoods marks a significant development in the Indian food industry, showcasing the growing trend of consolidation and strategic partnerships in the sector. As consumer preferences evolve and demand for high-quality food experiences increases, companies like Curefoods are leveraging such acquisitions to strengthen their market presence and offer a diverse range of food options to customers.
With an emphasis on quality, innovation, and consumer satisfaction, both Curefoods and Krispy Kreme are poised to benefit from this partnership. By combining Krispy Kreme’s iconic brand and global appeal with Curefoods’ local expertise and strong distribution network, the collaboration is expected to drive growth and success for both companies in the competitive Indian food market.
In conclusion, the acquisition of Krispy Kreme’s operations by Curefoods signifies a strategic move that aligns with the vision of both companies to offer quality food experiences and expand their presence in the Indian market. With a focus on innovation, customer satisfaction, and growth, this partnership is set to create new opportunities and drive success for both Curefoods and Krispy Kreme in the evolving landscape of the Indian food industry.