Eurovo Group, a leading European producer of eggs and egg-based products, has made a strategic move to enter the UK market by acquiring a majority stake in Two Chicks, a prominent player in the egg whites business. Founded in 2007 by Anna Richey and Alla Ouvarova, Two Chicks has established itself as the pioneer in introducing liquid egg white products to UK supermarkets and has witnessed a significant growth in turnover over the past two years.
While the financial terms of the deal remain undisclosed, Eurovo’s chief sales and marketing officer, Federico Lionello, emphasized the importance of this transaction for both companies. Lionello highlighted that this investment will enable Two Chicks to leverage Eurovo’s fully integrated supply chain, while providing Eurovo with an entry point into the UK market through a strong and visionary brand like Two Chicks.
The acquisition will position Two Chicks within a larger group with the resources and status to support its growth trajectory. The company aims to expand its product range, explore new market segments, and enhance its global footprint beyond its current presence in international markets such as France, the Netherlands, Luxembourg, and the UAE. Two Chicks’ products are currently available in major UK retailers like Sainsbury’s, Tesco, and Lidl.
Despite the acquisition, founders Anna Richey and Alla Ouvarova will continue to hold their positions as shareholders in Two Chicks. They expressed their optimism about the collaboration with Eurovo, noting that the partnership will enable them to tap into Eurovo’s extensive production capabilities, geographical reach, and scale to drive innovation and achieve mutual goals.
Eurovo Group, a family-owned Italian company, reported annual revenues of approximately €1.25bn ($1.38bn) in 2024, serving over 5,000 customers across more than 40 countries. The company’s diverse portfolio includes consumer brands such as le Naturelle, Maia, and Novissime, as well as professional brands like Eurovo Service, Élite, Bakery Innovation, Liot, and Maia Professional. With its headquarters in Imola, Eurovo operates 28 facilities across Europe, encompassing farms, feed production units, and processing hubs in key markets like France, Spain, and Poland.
The strategic acquisition of Two Chicks aligns with Eurovo’s vision to strengthen its market presence and expand its product offerings in the egg and egg-based products segment. By combining Two Chicks’ innovative product line and market expertise with Eurovo’s extensive resources and global reach, the partnership is poised to drive growth and innovation in the UK market and beyond.
Overall, the acquisition of Two Chicks by Eurovo Group represents a significant milestone for both companies, opening up new opportunities for collaboration and growth in the competitive egg industry landscape. With a shared commitment to quality, innovation, and customer satisfaction, the partnership is expected to yield positive outcomes for stakeholders and consumers alike.
