Del Fresco Pure, a renowned leader in the production of innovative and sustainable greenhouse produce, is excited to announce the upcoming launch of its latest product – Organic English Seedless Cucumbers. This new offering will be introduced to the Canadian market at the Canadian Produce Marketing Association (CPMA) convention and trade show in Montreal, Quebec, on April 8-10, 2025, at booth #315. The timing of this launch coincides with CPMA’s 100th anniversary, adding to the significance of the event. In addition to this new product introduction, Del Fresco Pure is also unveiling new eco-friendly packaging initiatives as part of its commitment to sustainability and environmental responsibility. To further enhance the excitement surrounding this launch, Del Fresco Pure will be hosting a special guest appearance by Logan Moffitt, also known as @logansfewd.
Del Fresco Pure prides itself on its reputation for delivering high-quality and innovative produce to the market. Ray Mastronardi, Vice President of Sales at Del Fresco Pure, expressed the company’s commitment to providing nutritious and sustainably grown food options to the Canadian marketplace through the introduction of Organic English Seedless Cucumbers. Grown with the highest standards of organic farming, these cucumbers promise exceptional freshness and flavor, adding a healthy and delicious option to Del Fresco Pure’s expanding organic lineup.
The special guest appearance by Logan Moffitt on April 9 will add an extra element of excitement to the event. Known for his viral cucumber salad series, Logan has captured a wide audience with his creative approach to showcasing the versatility of cucumbers. The collaboration between Del Fresco Pure and Logan reflects a shared passion for quality and innovation, as well as a commitment to engaging storytelling that resonates with consumers.
In line with its dedication to sustainability, Del Fresco Pure is also introducing new packaging initiatives, such as 100% Recycled Cardboard for The Original Cherry Tomato on the Vine. This eco-friendly packaging not only reduces the company’s carbon footprint but also aligns with its commitment to innovation and environmental responsibility. The new packaging is designed to maintain product freshness while minimizing waste, offering a win-win solution for both consumers and the planet.
Del Fresco Pure is also proud to announce that it has achieved the Equitable Food Initiative (EFI) certification, further demonstrating its commitment to social responsibility, worker welfare, and food safety. This certification validates the company’s adherence to rigorous standards that support ethical practices in cultivation, workforce support, and community engagement. By prioritizing sustainable practices, Del Fresco Pure is leading the way in creating a positive impact on both its workforce and the environment.
As CPMA celebrates its 100th anniversary, Del Fresco Pure is honored to be part of this historic event. Reflecting on the significance of CPMA’s dedication to the fresh produce industry, Ray Mastronardi acknowledges the enduring impact and unwavering commitment of CPMA and its members to advancing the produce sector.
In conclusion, Del Fresco Pure’s introduction of Organic English Seedless Cucumbers, along with its sustainable packaging initiatives and EFI certification achievement, exemplifies the company’s dedication to quality, innovation, and environmental responsibility. By participating in CPMA’s milestone event, Del Fresco Pure reinforces its commitment to providing fresh, sustainable, and high-quality produce to consumers.
