Representatives of the Spanish avocado industry have made a commitment to distinguish domestic production by ensuring the highest quality, promoting it in international markets, establishing marks of origin, and conducting consumer awareness campaigns. These decisions were reached during the III International Avocado Day, organized by the Association of Avocado Producers (ASOPROA) and the Valencian Association of Farmers (AVA-ASAJA). The event brought together over 300 professionals, companies, public and private researchers to enhance knowledge and foster collaborations in avocado cultivation, which has emerged as a profitable alternative in many regions of Spain.
The president of AVA-ASAJA, Cristóbal Aguado, emphasized the importance of staying informed about the latest innovations in the avocado industry to enhance professionalism. He highlighted the significance of organization within the sector to achieve success and competitiveness in the market. Miguel Barrachina, the Councilor for Agriculture, reiterated the commitment to professionalism, the quality brand ‘Avocados CV,’ and research support from the IVIA to benefit the sector.
During a roundtable discussion with marketers, ASOPROA president Celestino Recatalá urged operators and distributors to promote the ‘Avocados CV’ brand, the first brand of origin for avocados in Spain. He also mentioned the registration of the ‘Avocados from Spain’ brand by ASOPROA, expressing willingness to transfer it to the Interprofessional as per agreed conditions. Suggestions were made to increase avocado consumption per person, emulate successful strategies from the United States, and consider establishing a European Interprofessional Avocado organization.
Industry experts like Alberto Fernández and Víctor Luque emphasized the importance of timing for harvesting specific avocado varieties, such as the Lamb Hass, to maintain market competitiveness and quality standards. Unity within the industry was also highlighted by Miguel Minguet, emphasizing the need for a unified approach to promotion and quality assurance to leverage the benefits of proximity and sustainability.
Additional topics discussed during the event included climate change adaptation strategies, agronomic management in Mediterranean climates, the role of pollinators, nutritional diagnostic systems, and the potential benefits of new avocado varieties like Luna UCR. Presentations by experts from academia, research institutions, and industry players showcased the latest advancements in reducing water and fertilizer usage, improving drought mitigation strategies, and enhancing crop yields through innovative practices.
In conclusion, the Spanish avocado industry is focused on enhancing quality, promoting domestic production, and ensuring market competitiveness through collaboration, innovation, and professionalization. The commitment to differentiation, brand establishment, and consumer awareness campaigns reflects a strategic approach to position Spanish avocados as a premium product in international markets. By staying informed, united, and proactive in adopting the latest advancements, the industry aims to sustain profitability and growth in the long term.
