Retail Rollouts

RoRo’s Baking Company, founded by Amy Collins, brings its new fully baked & frozen Jalapeño Cheddar Parker House Rolls to ShopRite shelves for an easy, spicy upgrade to your bread basket. This Southern-inspired twist on a classic is ready to heat and serve, offering a no-fuss option for families looking to bring fresh-baked flavor straight from freezer to table. Known for its nostalgic baking roots, RoRo’s continues to expand its retail footprint with comforting, crowd-pleasing baked goods.

Joydays takes over Erewhon with low-sugar date bark

Joydays, founded by Amy Cohn, has rapidly expanded its new low-sugar, fiber-rich Chocolate Date Bark to Sprouts, Erewhon, Gelson’s, and Mothers Markets—already becoming a top 10 chocolate brand at Erewhon. The chewy, crunchy bark is made from a blend of dates, rich chocolate, creamy nut butters, and roasted nuts, delivering a sweet-salty indulgence without the sugar spike. Offered in Peanut and Almond flavors, it’s a functional snack that meets clean-label cravings with wellness in mind.

Sarilla goes national at Sprouts with calming spritzers

Sarilla, founded by Sara Delaney, lands shelf space in all Sprouts locations nationwide with its Hoppy Hibiscus and Chamomile Lime botanical spritzers as part of the retailer’s New Items Display. These caffeine-free, zero-sugar sparkling drinks are brewed with organic herbs and botanicals to support relaxation and wellness. The brand was born from Delaney’s mission to offer nonalcoholic alternatives that don’t compromise on sophistication or flavor—making social moments more inclusive and refreshing.

All Phenoms hits GNC stores coast-to-coast

All Phenoms, co-founded by Cristina Kown and Christian Gerloff, celebrates a national rollout at GNC, bringing their clean, functional sparkling drinks to wellness shelves across the country. Formulated with organic ingredients and adaptogens, the beverages aim to energize, support recovery, or restore balance—offering function with flavor. Partnering with GNC allows the brand to reach a larger community seeking better-for-you beverage options grounded in daily performance and wellbeing.

Fancypants embraces spring with new cookie flavors

Fancypants, founded by Maura Duggan, launches limited-edition spring flavors Lemon Tart and Strawberry Shortcake in Central Market, Nugget Market, Alltown Fresh, and indie retailers coast-to-coast. The crispy cookie brand leans into bright seasonal notes with real lemon zest and strawberry bits, while also offering a spring variety pack online. Duggan’s mission to elevate the everyday cookie with better ingredients and bold flavors continues to gain traction with retailers and sweet-toothed fans alike.

New Product Launch

Littlefoot Matcha launches with a mission-driven blend

Littlefoot Matcha, founded by Anna Sullivan, debuts its organic ceremonial grade matcha sourced from Shizuoka, Japan, giving back with every purchase to community nonprofit Glenwood Together. Designed to elevate everyday rituals, the clean, vibrant matcha is both high-quality and purpose-driven, offering a feel-good energy boost without the jitters. Sullivan’s launch introduces a new player in the matcha category—rooted in wellness, community, and intentional sourcing.

Figlia drops a golden-hour aperitivo

Figlia, founded by Lily Geiger, drops its first new flavor since launch—Sole, a citrusy, botanical-forward aperitivo that’s vibrant, alcohol-free, and crafted for connection. With notes of lemon, peach, basil, and black tea, Sole is designed for warm weather sipping and inclusive gatherings, keeping Figlia’s commitment to the sober community at the forefront. Presented in a sunlit glass bottle, Sole is a celebration of moments, big and small, and the joy of being present.

Hero Bread has expanded its Chef-Crafted Collection

Hero Bread, founded by Cole Glass, has expanded its Chef-Crafted Collection with low-carb, high-protein Everything Bagels delivering the full bagel shop experience with just 5g net carbs, 17g protein, and 20g fiber. These chewy, satisfying bagels are made with a nutrient-rich blend of fava bean flour and other plant-based ingredients, offering a healthier alternative without sacrificing flavor. The Everything Bagels feature bold notes of toasted onion and garlic throughout the dough, topped with classic poppy and sesame seeds for the perfect crunch. With just 140 calories and no need to scoop out the middle, Hero’s latest launch joins their existing lineup, including the popular Classic Plain Bagels, in proving that better-for-you can still mean full of flavor.

Brand Partnerships

Bucked Up joins forces with golf icon Bryson DeChambeau

Bucked Up, founded by Ryan Gardner, teams up with golf star Bryson DeChambeau, who will spotlight the brand in his popular YouTube series and across Bucked Up’s retail and social platforms. The 13-time golf champion and content creator brings high-performance energy to the partnership, which includes in-store promotions, branded content, and insight into how Bucked Up fuels elite athletic training. It’s a strategic play aligning the brand with sports and influencer culture.

Acquisitions and Investments

Mela acquired by Calypso Lemonade

Mela, founded by Dominic Purpura, has been acquired by Calypso Lemonade in a game-changing move that marks a major milestone for the fast-growing tropical beverage brand. After relaunching Mela in 2022, Purpura scaled the brand rapidly, turning his vision into a nationally recognized name with a cult following. The acquisition by Calypso, under Mason Wells, adds tropical hydration to its portfolio and marks a powerful validation of Mela’s market appeal and founder-led grit.

LesserEvil sells to Hershey in $750M wellness play

LesserEvil, led by CEO Charles Coristine, is being acquired by The Hershey Company in a $750M deal that will expand its better-for-you snack reach while staying true to its clean-label roots. Known for its organic popcorn, Space Balls, and no-junk onion rings, LesserEvil joins Hershey’s growing lineup of health-forward snack brands. The acquisition reflects Big Food’s shift toward wellness-driven portfolios and positions LesserEvil for even greater household penetration.

Fieldless invites Canadians to invest in local farming

Fieldless, founded by Jon Lomow, is inviting Canadians to invest in the future of sustainable, local farming with the launch of an equity crowdfunding campaign focused on leafy greens. Based in Canada, Fieldless is known for its mission to grow food closer to home using controlled environment agriculture, reducing food miles and increasing resilience. The campaign offers consumers a chance to directly support a food system they believe in—one salad at a time.

If you have news to share, you can submit your story here.

The post This Week in CPG 04/07/25 appeared first on Foodbevy.