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Consumers adopt new grocery shopping routines with weight-loss medication

Americans who are prescribed weight-loss medications are more likely to adopt healthier eating habits, including consuming more water, fruits, vegetables, protein, and grains, according to a survey conducted by the International Food Information Council. The survey also revealed that individuals on weight-loss drugs are less likely to choose packaged foods or eat away from home.

When asked how taking prescribed weight-loss drugs might influence their habits, the majority of respondents expressed a desire to increase their intake of water, fruits, vegetables, protein, and grains. Specifically, 53% of participants expected to increase their water consumption, 48% planned to consume more fruits and vegetables, 42% intended to eat more protein, and 32% aimed to eat more grains. On the other hand, a smaller percentage of participants anticipated a decrease in their consumption of these food groups.

Furthermore, the survey indicated that 29% of respondents believed that taking weight-loss drugs would lead to an increase in their food expenses, while 35% expected a decrease in their food spending. Weight-loss drugs were also associated with a decrease in the consumption of packaged foods and eating out, with 42% and 39% of participants, respectively, reporting a decrease in these habits.

The survey, which included 1,000 US adults aged 18 and older, was conducted online between October 11-17, 2024. Results showed that 42% of respondents were focused on losing weight, while 48% aimed to maintain their current weight, and 10% were trying to gain weight. When asked about the biggest factors influencing their weight, 31% cited diet and hydration, 24% mentioned portion control, and 15% highlighted exercise.

Additionally, the survey revealed that 31% of participants had heard a lot about prescription weight-loss drugs, while 11% had heard nothing. Most respondents reported hearing a mix of positive and negative information about these drugs, with 26% hearing positive information and 14% hearing negative information. Interest in weight-loss drugs varied, with 14% being extremely interested, 12% very interested, and 18% slightly interested. Only 3% of respondents reported currently taking a prescription weight-loss drug, while 47% expressed no interest in doing so, and 7% were unsure.

According to the US Centers for Disease Control and Prevention, over 40% of US adults aged 20 and over are classified as obese. Wendy Reinhardt Kapsak, President and CEO of the International Food Information Council in Washington, emphasized the importance of understanding Americans’ perspectives on weight-loss medications. She noted that the increasing popularity of these drugs reflects heightened awareness, media coverage, and discussions among health professionals, celebrities, and the public. The organization aims to explore the motivations behind individuals’ decisions to pursue or avoid weight-loss medications, as well as their overall impact on food, nutrition, and public health.

In conclusion, the survey findings highlight the significant impact of prescribed weight-loss medications on individuals’ dietary choices and perceptions of weight management. By shedding light on these trends, researchers and health professionals can better understand the factors influencing Americans’ weight-loss efforts and tailor interventions to support healthier habits and outcomes.